Health Quest Podcast

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In this interview Natasha Trenev will introduce us to the probiotic standards adopted by the industry in the mid 1990’s. Few companies adhere to these standards today. Natasha will explain how and why these standards are important and how retailers and consumers can make judgments based on those standards. If consumers don’t knowwhat to look for then it is nearly impossible to make an informed choice. Consumers must become savvy and educated. Good companies with great products are out there when you know what to look for.

What should you look for on a probiotic label?
  1. Potency should be guaranteed until expiration date for each strain (species).
  2. What is the minimum number of colony forming units (CFUs) per serving size? Measurements by weight are not valid methods of counting bacteria.
  3. If there is more than one strain in a proprietary formula, each strain should be listed by potency in decreasing order.
  4. Proper storage conditions should be listed on the label. Proper storage conditions should be followed during all stages of the distribution chain. Is the product testing at full potency under real world conditions at expiration date? Consumers need to know how to handle and store the product.
  5. Laboratory data of cell strains, potency and scientific documentation should be maintained by the manufacturer and made available upon request. This transparency is becoming more and more important in the marketplace of all nutritional supplements.
  6. Microorganisms should be identified by genus and strain.
  7. If there are claims for specific benefits, then what is the source of those claims? What is the evidence that the product has the stated benefits?
  8. Look for third party, independent and neutral certifications. As in most things, not all certification are equal. Know who you trust.

Steve Lankford is the host of Steve has over 40 years oexperience in the natural products industry. His passion is helping others develop nutritional programs that work. At, Steve interviews the experts in the fields of science and nutrition. His in depth explorations and consumer friendly style are designed to help listeners learn about the science of nutrition. His guests are some of the most respected experts in the natural products industry.

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For more podcasts, view the Heath Quest Show List

NOTE: The statements presented in this podcast should not be considered medical advice or a way to diagnose or treat any disease or illness. Dietary supplements do not treat, cure or prevent any disease. Always seek the advice of a medical professional before adding a dietary supplement to (or removing one from) your daily regimen. WholeFoods Magazine does not endorse any specific brand or product.

Posted in WholeFoods Magazine Online, 9/27/2017