What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Bassett’s Health Foods, Toledo, OH (6,000 ft²)

SUPPLEMENTS: Carlson Labs, Lemon Cod Liver Oil;
New Chapter, Bone Strength Take Care;
Nutraceutical, KAL, Ultra Cal Citrate

FOOD: Beanitos, Bean Chips;
Wallace Farms, Nick’s Sticks (Beef);
Blake’s All Natural Food, Chicken Pot Pie

HABA: Andalou Naturals, 1000 Roses Line;
Xlear, Spry Toothpaste;
NOW Foods, Sweet Almond Oil

BEVERAGES: Essence, pH10 water;
Reed’s, Virgil’s Orange Cream Soda;
Millennium Products, GT’s Kombucha

UP & COMING: Quinn, Coconut Oil Popcorn;
Tangut USA, Memory Fortifier;
NOW Foods, MCT Oil


Cambridge Natural, Cambridge, MA (2,800 ft²)

SUPPLEMENTS: MegaFood, MegaFlora Probiotic;
Enzymatic Therapy, DGL Ultra;
Gaia Herbs, Quick Defense

FOOD: Elemental Superfood, Raw Superfood Bars;
Eating Evolved, Coconut Butter Cups;
Jackson’s Honest Potato Chips, Coconut Oil Potato Chips
HABA: OraMedix, SoFresh Flossing Toothbrush;
Acure Organics, Argan Oil;
North Coast Organics, Death By Lavender Deodorant
BEVERAGES: DRINKmaple, Maple Water;
Aronia Juice, All Brands;
Dahlicious Lassi, Fermented Milk
UP & COMING: Mushroom Matrix, Fit Matrix;
Moringa Oil, All Brands;
Earth Science Tech, CBD Rich Hemp Oil


Ruth’s Nutrition, Huntsville, AL (1,200 ft²)

SUPPLEMENTS: Pure Essence Labs, One ‘n’ Only;
Nutraceutical, KAL, Joint Guard;
Gaia Herbs, Turmeric Supreme

FOOD: Garden of Life, Extra-Virgin Coconut Oil;
Liz Lovely, Gluten-Free Cookies;
YumEarth Organics, Vitamin C Pops

HABA: derma e, Age Defying Antioxidant Hand Cream;
Himalaya Herbal Healthcare, Botanique Neem &
Pomegranate Toothpaste;
Aubrey Organics, Biotin Repair Shampoo and Conditioner

BEVERAGES: Millennium Products, GT’s Kombucha;
Hansen’s Natural, Lime Sparkling Water;
Reed’s, Extra Ginger Brew Light

UP & COMING: Garden of Life, RAW Fit Shakes;
Garden of Life, mykind Organics Multivitamins;
Vibrant Health, PureGreen Protein


Good Earth Naturals, Spearfish, SD (3,400 ft²)

SUPPLEMENTS: Alacer, Emergen-C, Full Line;
Hain, Spectrum Chia Seed Omega-3 and Fiber;
Nutrition Now, PB8 Probiotic Acidophilus

FOOD: YumEarth, Organic Lollipops;
Native American Natural Foods, Tanka Bars;
Purely Elizabeth, Cranberry Pecan Ancient Grain Granola Cereal

HABA: Wally’s Natural, Candles;
Earth Friendly Products, Lemongrass Hand Soap;
Dr. Bronner’s, Lavender Bar Soap

BEVERAGES: Harmless Harvest, Coconut Water;
Reed’s, Virgil’s Soda;
Reed’s, Energy Elixir

UP & COMING: Gaiam, Yoga Gear;
Aura Cacia, Organic Chakra Roll-Ons;
Samuel Smith, Organic Beer


HM Health Foods, South Ogden, UT (1,400 ft²)

SUPPLEMENTS: Renew Life, Super Critical Omega Fish Oil;
Garden of Life, RAW Probiotics;
Bluebonnet Nutrition, Chelated Magnesium

HABA: MyChelle Dermaceuticals, Serums;
NOW Foods, Essential Oils (Jojoba, Almond, Grapeseed, Avocado);
Organic Fiji, Lotions

FOOD: Flax4Life, Muffins;
Udi’s, Bread;
St. Dalfour, Gourmet On-the-Go Meals

Kombucha Wonder Drink, Kombucha;
So Delicious, Coconut Beverages

UP & COMING: Explore Asian, Black Bean Pasta;
Natural Factors, Whole Earth & Sea Multivitamins;
Garden of Life, Whole Food Multivitamins

Nature’s Way, Inc., La Verne, CA (2,500 ft²)

SUPPLEMENTS: Nature’s Plus, Source of Life Gold;
Source Naturals, Essential Enzymes;
Essential Formulas, Dr. Ohhira Probiotics

FOOD: Boulder Canyon, Rice Chips;
Gluten-Free Products, All Brands;
Bob’s Red Mill, Organic Flaxseed

HABA: Bioforce USA, Herbatint;
Mushroom Wisdom, Aquamella Cream;
NutraMarks, Life-Flo, Pure Magnesium Spray

BEVERAGES: Trace, Fulvic Black Water;
Jomie, Drink;
EnerBee, Organic Energy

UP & COMING: Whey Coco, Full Line;
ANSI Nutrition, Cheesecake Bars

North American Herb and Spice
















Published in WholeFoods Magazine, April 2015