What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.

Balance Rx, Integrative Pharmacy, Pleasant Hill, IA (2,000 ft2)

SUPPLEMENTS: Natural Creations, Cal-Gel;
Natural Creations, Enterobiotic;
Healthy for Life, Natural Omega 3-6-9
FOOD: Dr. Bronner’s, Organic Virgin Coconut Oil;
Ortho Molecular Products, Tempo Bar;
YummyEarth, Organic Lollipops
HBC: French Transit, Crystal Body Deodorant;
Canus Goat’s Milk Products, Lait de Chevre Goat’s Milk Lotion;
Natralia, Eczema & Psoriasis Cream
BEVERAGES: Glacéau, Smart Water;
Glacéau, Vitamin Water;
Traditional Medicinals, Organic Throat Coat Herbal Tea

UP & COMING: Nelson & Co, Bach Rescue Chewing Gum;
Ortho Molecular Products, Natural D-Hist;
Ultimaxx, Levare Pain Relief


Evergrain Natural Foods, Wolfeboro, NH, (2,000 ft2)

SUPPLEMENTS: New Chapter, Every Man’s One Daily (72-Tab);
Carlson Laboratories, Carlson for Kids Chewable DHA;
Natren, Healthy Trinity (30 Caps)

FOOD: Dan’s Chocolates, Truffles;
Udi’s Gluten Free Foods, Whole Grain Bagels;
Hearthside Food Solutions, Golden Temple Bulk Granolas

HBC: TrueBody Products, TrueBody Soap;
Xlear, Spry Non-Fluoride Xylitol Toothpaste;
Giovanni Cosmetics, 50:50 Balanced Shampoo

BEVERAGES: Millennium Products, GT’s Gingerade;
Millennium Products, Synergy (Guava Goddess);
Bragg Live Foods, Apple Cider Vinegar & Honey

UP & COMING: Zion Health, Clay Mask;
Raw Essentials Livings Foods,
Essential Oxygen + Brushing Rinse
Health And Wisdom Inc., Magnesium Oil


Der Dutch Merchant, Murray, KY (1,700 ft2)

SUPPLEMENTS: New Chapter, Zyflamend;
New Chapter, Every Man; Every Woman;
Himalaya Herbal Healthcare, StressCare

FOOD: Udi’s Gluten Free Foods, Whole Grain Bread Loaf;
Bilinski Sausage Mfg. Company (Full Line);
Rudi’s Gluten-Free Bakery, Whole Spelt Tortillas
HBC: Aubrey Organics (Full Line);
Himalaya Herbal Healthcare, Neem & Pomegranate Toothpaste;
Remwood Products, Grandma’s Lye Soap

BEVERAGES: Reed’s, Ginger Brew;
Millennium Products, GT’s Kombucha (Original);
Florida Family Trust, Lakewood Tart Cherry Juice

UP & COMING: Enzymedica, Natto-K;
New Chapter, Turmericforce;
Ridgecrest Herbals, ClearLungs


Withey’s Health Foods, Kalispell, MT (4,600 ft2)

SUPPLEMENTS:  OxyLife, Phenocane;
NOW Foods, Vitamin D;
Natural Factors, Dr. Murray’s Ultimate Probiotic 12/12

FOOD: Bragg, Apple Cider Vinegar;
Queen Bees Gardens, Honey Candy;
Flax4Life, Muffins

HBC: Wally’s Natural, Lavender Soy Candles;
No-Miss, Cosmetics;
Laid In Montana, Emu Oil

BEVERAGES: Zevia, Soda;
Blue Sky Beverage Co., Soda;
Essentia Water, Essentia Water

Flora, BIJA Omega Truffles;
KeVita, Probiotic Drinks


Gregory’s Wheat Shop, Bountiful, UT (2,200 ft2)

SUPPLEMENTS: Garden of Life, 50 & Wiser Women’s;
Carlson Laboratories, Solar D Gems 2000 IU;
NOW Foods, Cinnamon Bark

FOOD: Bragg, Apple Cider Vinegar;
Redmond Trading Company, Real Salt;
Rudi’s Gluten-Free Bakery, Multigrain Bread;

HBC: Hobé Laboratories, Hobé Naturals Jojoba Oil;
French Transit, Crystal Stick Deodorant;
Lily of the Desert, Aloe Vera Gel

BEVERAGES: Florida Family Trust, Lakewood Pomegranate
with Blueberry Juice;
Zola, Açaí with Blueberry;
IZZE Beverage Company, Sparkling Peach

UP & COMING: Butterfly Express, Essential Oils;
PlantFusion, Protein Powder (Chocolate & Vanilla Bean);
Redmond Trading Co. Brands, Redmond Clay


Stay Healthy! Las Vegas, NV (2,100 ft2)

SUPPLEMENTS: Jarrow Formulas, Vitamin D3 (All);
Garden of Life, Raw One;
Flexcin International, Flexcin

FOOD: Heaven Mountain, Goji Berries;
NOW Foods, Better Stevia;
Bragg, Apple Cider Vinegar

HBC: Mobu Herbals, Balms;
Organix-South, TheraNeem Spray;
Topical BioMedics, Topricin Pain Reliever

BEVERAGES: Millennium Products, GT’s Kombucha;
Orgain, Protein Shakes;
Mamma Chia, Beverages (All)

UP & COMING:  High Energy Labs, HGH (All);
Garden of Life, Raw Enzymes (All);
Vitalah, Oxylent Multivitamins

Published in WholeFoods Magazine, August 2011