What’s Selling is a monthly reviewof the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.

Midwest: Country Store Health Foods, Danville, IL (1,700 ft2)

SUPPLEMENTS: Solgar, Male, Female Multiples; Solgar, Natural Vitamin K2; Warren Laboratories, George’s “Always Active” Aloe Vera

FOOD: Udi’s, Gluten Free Foods; Food For Life, Ezekiel 4:9 Breads; Miguel’s Organic, Tortilla Chips

HBC: Solgar, Moisturizing Body Lotions; Mill Creek, Aloe Vera and Paba Lotion; MyChelle Dermaceuticals, Facial Care Line

BEVERAGES: Knudsen, Just Black Cherry Juice; Zevia, All Natural Grape Soda; Nature’s Farm, Organic Milk

UP & COMING: Private Label Probiotics; Salad Girl, Gluten Free Salad Dressings; Quorn, Vegetarian Meals
Northeast: Square Root Natural Foods, Portland, ME (2,000 ft2)

SUPPLEMENTS: Life’s Fortune, Full Spectrum Multi-Vitamin & Mineral; Nordic Naturals, Ultimate Omega; Nature’s Way, Multivitamins

FOOD: Little Lad’s, Herbal Popcorn; Grass-Fed Ground Beef (Local); Organic Eggs (Local)

HBC: Quantum Health, Buzz Away Extreme; Kiss My Face, Sunblock Line; Dr. Bronner’s, Almond Organic Liquid Soap

BEVERAGES: Gerolsteiner, Mineral Water; Maine Root, Ginger Brew; Raw Organic Milk (Local)
Southeast: The Health Hut, Mobile, AL (1,500 ft2)

SUPPLEMENTS: Life’s Fortune, Multivitamins; LifeExtension, Complete B-Complex; Nature’s Plus, Super C Complex

FOOD: Bragg, Apple Cider Vinegar; Garden of Life, Extra Virgin Coconut Oil; Sami’s Bakery, Millet and Flax Breads

HBC: Candida Freedom, Probiotic Soap; MiraCell, Full Line; Alvera, Roll-On Deodorant Aloe and Almonds

BEVERAGES: Knudsen, Just Black Cherry Juice; Zevia, All Natural Sodas; Ginseng UP, Carbonated Ginseng Drinks

UP & COMING: Vaxa, Attend; Natural Vitality, Kids Natural Calm Multivitamin; Green Foods, Magma Plus
Northwest: Wealth of Health, Idaho Falls, ID (4,000 ft2)

SUPPLEMENTS: Nature’s Way Products, Alive!; Natural Vitality, Natural Calm; Nutraceutical Corp., Solaray Glucosamine Sulfate

FOOD: Udi’s Gluten Free Foods, Bread; Flax4Life, Gluten Free Muffins; Blue Diamond Growers, Nut Chips

HBC: CamoCare Organics, Under-Eye Therapy; Life-flo, Pure Sea Buckthorn Oil; Canus Goat’s Milk Skin Care Products, Bar Soaps

BEVERAGES: Zevia, Soda; Amy & Brian Naturals, All Natural Coconut Juice; Millennium Products, GT’s Kombucha

UP & COMING: Wakunaga of America, Kyolic Formula 110; EuroPharma USA, Terry Naturally Curamin; Nordic Naturals, Children’s DHA
Southwest: Bamboo Market Health Foods, Steamboat Springs, CO (2,750 ft2)

SUPPLEMENTS: New Chapter, Every Woman’s One Daily; New Chapter, Zyflamend; Nordic Naturals, Ultimate Omega

FOOD: St. Helena Olive Oil Co., Napa Valley Extra Virgin Olive Oil; Rockin J Pastures, Ground Beef; Honey Stinger, Energy Bars

HBC: Derma E, Age-Defying Day Crème; Weleda, Skin Food; Alba Botanica, Very Emollient Body Lotion

BEVERAGES: Millennium, Enlightened and Classic Raw Kombuchas; Guayaki Yerba Mate, Bottled Yerba Mate; GuS, Star Ruby Grapefruit Grown-Up Soda

UP & COMING: Mamma Chia, Vitality Beverages; Bhakti Chai, Tea Drinks; Wallaby Organic, Yogurts
West: Artesian Natural Foods, Stockton, CA (3,000 ft2)

SUPPLEMENTS: Garden of Life, Raw Line; New Chapter, Force Line; Natural Factors, PGX

FOOD: Udi’s, Gluten Free Breads; Nutiva, Chia Seed; Julian Bakery, Smart Carb Breads

HBC: Sibu Beauty, Full Line; John Masters Organics, Full Line; MyChelle Dermaceuticals, Full Line

BEVERAGES: C2O, Pure Coconut Water; Zevia, All Natural Soda; Millennium Products, GT’s Kombucha

UP & COMING: New Chapter, Holy Basil; New Chapter, Perfect Calm; New Chapter, Lemon Balm Force
















Published in WholeFoods Magazine, January 2012