What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.

Simple Abundance, Red Wing, MN

SUPPLEMENTS: Source Naturals, Liquid Vitamin D-3; ReNew Life Formulas, Fish Oil (All); Herb Pharm, Children’s Winter Health

FOOD: Udi’s Gluten Free Foods, White Sandwich Bread; Bragg Live Foods, Inc., Bragg Apple Cider Vinegar; The Greek Gods, Greek Yogurt (Honey)

HBC: Desert Essence, Natural Tea Tree Oil Toothpaste (Mint); Natracare, Panty Liners (All); Claro Coning Systems, Ear Candles (All)

BEVERAGES: Millennium Products, GT’s Kombucha; Zevia, Sodas (All); Kalona Organics, Milk

UP & COMING: Bean Brand Foods, Beanitos Pinto Bean & Flax Chips; Turtle Mountain, So Delicious Coconut Milk; Daiya Foods Inc., Cheddar Style Shreds

Pangaea Naturals, Manahawkin, NJ (2,000 ft2)

SUPPLEMENTS: New Chapter, Inc., Zyflamend (All); New Chapter, Inc., Wholemega (All); Udo Erasmus, Udo’s Choice Super 8 Hi-Potency Probiotic

FOOD: Udi’s Gluten Free Foods, White Sandwich Bread; Pete & Gerry’s Organic Eggs, Grade-A Large Brown Eggs; Food for Life Baking Co., Whole Grain Brown Rice Tortillas

HBC: Dr. Hauschka Skin Care, Cleansing Milk; Good Health Natural Products, South of France Verbena Bar Soap; derma e, Ester-C Crème with E

BEVERAGES: Inko’s, White Tea Energy Drink; Millennium Products, GT’s Kombucha Gingerade; Happy Liver Inc. , Ciara’s Organic Green Tea Kombucha

UP & COMING: Bliss Unlimited, Luna & Larry’s Organic Coconut Bliss Bars; Enray, Inc., truRoots Sprouted Foods; Weleda North America, Newly Formulated Skin Care Products (All)

Earth Harvest Health Foods, Burlington, NC (1,500 ft2)

Nature’s Plus, Ultra Source of Life (All); EuroPharma, Curamin; ReNew Life Formulas, Ultimate Flora (All)

FOOD: Blue Diamond Growers, Nut Thins (All); Udi’s Gluten Free Foods, White Sandwich Bread; KIND, Fruit & Nut Delight Bars HBC: Alvera, Roll-on Deodorant (All); derma e, Hand and Body Lotions (All); NOW Foods, Essential Oils (All)

BEVERAGES: Millennium Products, GT’s Kombucha; The Healthy Beverage Company, Steaz Zero Calorie Drinks (All); Blue Sky Beverage Company, Blue Sky Free Cherry Vanilla Crème

UP & COMING: ZICO, Pure Premium Coconut Water; Nutraceutical Corporation, Solaray Astaxanthin (All); Nutraceutical Corporation, Solaray Once Daily Multi

Wealth of Health, Idaho Falls, ID (4,000 ft²)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Enzymatic Therapy, Smart Q10 Chewable CoQ10

FOOD: Udi’s Gluten Free Foods, Bagels (All);
Zevia, Soda (All);
Dave’s Killer Bread, 21 Whole Grains

HBC: CamoCare Organics, Under-Eye Therapy;
Xlear, Toothpaste (All);
Deodorant Stones, Thai Deodorant

BEVERAGES: Zevia, Soda (All);
Reed’s, Ginger Brew (All);
Dynamic Health, Black Cherry Concentrate

UP & COMING: Udi’s Gluten Free Foods, Cinnamon Raisin Bread;
Udi’s Gluten Free Foods, Cinnamon Raisin Bagels;
Coco Charlotte, Gluten-Free Pie Crust 

Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPLEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

FOOD: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Extra Virgin Olive Oil;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-co, Power Packed Probiotic Kefir;
Kombuchas, (All)
UP & COMING: Farmer’s Market Foods, Organic Pumpkin;
Food Should Taste Good, Tortilla Chips (All);
Chocolove, Almonds & Sea Salt in Dark Chocolate 

Country Village Nutrition Shoppe & Café (6,000 ft2)

SUPPLEMENTS: Garden of Life, Immune Balance Rapid; Natural Factors, OsteoMove Extra Strength Joint Care; Vibrant Health, Green Vibrance (All)

FOOD: Late July Organic Snacks, Multigrain Snack Chips (All); Udi’s Gluten Free Foods, Bread (All); Dr. McDougall’s, Asian Entrées (All)

HBC: Mineral Fusion, Makeup (All); Revive Personal Products Company, The Natural Dentist Healthy Gums; Hyalogic LLC, Episilk Serum (All)

BEVERAGES: ALŌ Drink, All Natural Beverages (All); CalNaturale, Svelte Protein Drinks (All); The Healthy Beverage Company, Steaz Energy Drinks (All)

UP & COMING: DeVita Natural Skin Care Systems, Cosmetics (All); Acure Organics, Cosmetics (All); Earth Science Naturals, Skin Care (All) 

Published in WholeFoods Magazine, May 2011