“With the current surge of COVID-19 cases, and reports of increased transmissibility of the Omicron variant, the current state of COVID-19 has made it exceptionally challenging to host our in-person food sampling show without risking the safety of our attendees,” stated Ari Goldsmith, Vice President of Marketing and Digital Media at KeHE, in a press release.
Goldsmith added, “We recognize the importance of the Summer Show for our supplier and retailer partners, bringing together both to buy and sell products for the months of May, June, and July. KeHE is fully committed to hosting our show. We’re excited to feature an abundance of new product offerings, inspiration for new merchandising tactics, and trend education for attendees to use to enhance their businesses in a virtual format.”
A few highlight of the 2022 KeHE Summer Show:
- Next Generation Innovation Faceoff: Brands will pitch their items to the KeHE Category Management team for the opportunity to receive a spot in KeHE’s distribution.
- On Trend Awards: KeHE will recognize 17 brands for their ingredients, innovation, taste, promotions, packaging, people, and purpose.
- Summer Trends Webinar: Attendees can join KeHE experts in discussing the upcoming trend predictions for the summer buying months of May, June, and July.
KeHE also shared that it has teamed up with several organization to raise funds for the 2022 Boulder Colorado Wildfires, DeWanna’s Closet, Eight Days of Hope, and Hope for Life Rwanda throughout the 2022 KeHE Summer Show.
Get more information about the 2022 KeHE Summer Show and the full schedule of events, here.