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Trending Spotlight: Magnesium

A perennial in the What’s Selling spotlight, magnesium is driving sales across the U.S. Pure Encapsulations Magnesium Glycinate is moving off the shelf in the Northeast, with Life Extension Neuro Mag selling in the Southeast, Bluebonnet Nutrition Buffered Chelated Magnesium in the West, and private label trending in the Midwest. As experts share in 20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking, this mineral regulates cortisol levels, promotes the production of melatonin, and helps calm the nervous system. And it’s a good thing shoppers are stocking up: “A Lancet Global Health analysis shows that one in three people worldwide is not taking enough daily magnesium, contributing to poor sleep and higher stress,” reports Rafea Naffa, Ph.D., Director of R&D, ThreoTech, which offers magnesium L-threonate branded as Magtein.