New York—Di Marco, a pioneer in artisanal Italian baking, is bringing its Roman crust to the U.S. market. Known for its light texture, handcrafted quality and versatility, Di Marco’s Pinsa Romana is a premium ingredient for retailers and foodservice providers seeking to offer high-quality, health-conscious options to traditional pizza. Pinsa is crafted with a proprietary blend of wheat, rice, and soy flours, and leavened with a natural sourdough starter for 72 hours. The result is a crust that’s light, crispy, and digestible. It’s also higher in protein, lower in gluten, and contains less fat, sugar, and calories than traditional pizza dough, the company says. It is available par-baked and frozen for food service and refrigerated for retail.
“As the inventor of the original Pinsa, I’m proud to introduce this authentic Roman specialty to American consumers,” said Corrado Di Marco, founder of Di Marco. “When I created Pinsa Romana in 2001, my goal was to develop something that honored tradition while transforming how people experience pizza. After thousands of fermentation experiments and decades of refinement, it’s deeply meaningful to now share Pinsa Romana with the United States—a country that truly values great Italian food and culinary innovation.”
Di Marco's Dedicated U.S Branch
To support its expansion, Di Marco has established a dedicated U.S. branch, strengthening its ability to serve restaurants, fast casual concepts, catering providers, and retail partners across the country. All products will continue to be produced in Italy, preserving the quality, heritage and Italian tradition of the Di Marco name.
“The U.S. is a strategic step in Di Marco’s evolution, and we’re thrilled to be entering such a dynamic and diverse market,” said Lorenzo Tedeschi, Di Marco’s General Manager for North America. “With our first Fancy Food Show on the horizon this summer, we’re eager to introduce American foodservice professionals and retailers to our signature creation—one that blends tradition, quality, and nutritional benefits. The U.S. represents a cornerstone of our global expansion and the beginning of Di Marco’s next chapter.”
Di Marco will make its official U.S. trade debut at The SFA Summer Fancy Food Show in New York City, marking the company’s first appearance at the renowned event. Attendees are invited to visit Di Marco in Hall 3A at Stand 3120 - 3122 to sample Pinsa Romana and learn more about its applications across food service and retail.
