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Home » SPONSORED BY
Leadership Spotlight

Jith Veeravalli and Ramasamy Venkatesh, Gencor Pacific

The company's founders encourage inventiveness, embrace dynamic contributions, and inspire staff to be conscientious and responsible global citizens.

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June 13, 2024
WholeFoods Magazine Contributor


Jith Veeravalli, President, Gencor PacificGencor Pacific and its worldwide strategic partners supply branded, clinically researched botanicals and other ingredients designed to support human health's changing needs across the lifespan. Gencor Pacific is celebrating its 25th anniversary in 2024. It was founded in 1999 by Jith Veeravalli, the current President, and Ramasamy Venkatesh, the current Managing Director. Driven by rigorous scientific research and innovation, Gencor has a systematic approach to wellness, and all of the company's branded ingredients are high-quality, potent, GRAS-certified, and manufactured in GMP-certified conditions.

Highlights from Gencor Pacific

Less Aging. More Living

We combine a rich 6,000-year history of Ayurvedic wisdom with rigorous scientific research to deliver pure and effective natural ingredients. We have grown and applied the same modus operandi from our Pharmaceutical roots to our Nutraceutical operation. 

Our Commitment to Science

Our herbal ingredients are always clinically studied and shown effective in human clinical trials. Our clinical studies are peer-reviewed, double-blind, placebo-controlled studies with impressive results. In addition to formal research, our ingredients undergo rigorous scientific analysis with our state-of-the-art testing equipment under GMP-certified conditions. Scientific verification is the backbone of everything we do. 

Our Ayurvedic Roots

The natural system known as Ayurveda has supported individuals' health needs through natural botanicals. Ayurveda is a science of life (Ayur = life, Veda = science) offering a systematic wellness approach that helps us realize our full potential. We respect the wisdom inherent in Ayurveda and work closely with the top scientists of Ayurvedic institutes to make this wisdom available to a global market.

Global Quality & Sustainability

Gencor botanicals are grown under the close supervision of our technical team and according to strict quality-assurance processes. All of our extracts comply with global standards and requirements, and our single-herb standardized extracts are free from all known sources of contamination (including other herbs). 

Ramasamy Venkatesh, Managing Director, Gencor Pacific
Gencor engages in efforts to support the sustainable growing, harvesting, and processing of the raw materials that go into our ingredients—delivering clean and effective ingredients worldwide for Dietary Supplement, Functional Food, and Beverage manufacturers. 


Leadership Focus

Under the guidance of the dynamic duo Jith Veeravalli and Ramasamy Venkatesh, Gencor Pacific has grown its product portfolio and global presence over the past quarter decade to become a respected and esteemed ingredient supplier by focusing on scientific verification and brilliant innovation. These two visionaries have led their company teams by encouraging inventiveness, embracing dynamic contributions, and inspiring their staff to be conscientious and responsible global citizens. 

What Sets Gencor Pacific Apart 

Gencor Pacific started as a pharmaceutical ingredient company, and we apply the same rigid regimental standards to our nutraceutical business. We don’t just talk about botanical and chemical excellence; we incorporate it at every level, sourcing the finest herbs and extracts worldwide and investing millions in clinical research to prove our ingredients’ efficacy.  

Making an Impact 

Gencor Pacific is a proud sponsor of Women In Nutraceuticals (WIN); for good reason, more than two-thirds of our workforce is comprised of women. The Gencor female team members occupy top, middle, and lower management positions. Not only is Gender Equity a large part of our ethos, but we also sustain a vastly vibrant ethnic and culturally diverse workforce. By partnering with like-minded manufacturers and suppliers worldwide, we ensure that we can maintain our mission of environmental protection, sustainable planting and harvesting, natural resource stewardship, and social responsibility.  

Innovating for the Future

Innovation is a fundamental belief at Gencor Pacific, so partnering with top tertiary educational institutions to further research is one of our core priorities. Our partners' recent engineering of ground-breaking delivery systems, like LipiSperse®, a cold-water dispersion technology, allows solid/powder lipophilic active ingredients to be easily dispersed in cold ware, thereby increasing their bioavailability and uptake in the body. Another award-winning technology is AquaCelle®, a customizable, self-micro-emulsifying delivery system (SMEDS). It is designed and clinically proven to optimize the bioavailability by up to 700% of oily lipophilic active ingredients such as Omega-3s and CoQ10 while maintaining product stability. These technologies, combined with our quality ingredients, are changing the dietary market landscape.   

Breakthroughs 

Levagen®+ is our branded palmitoylethanolamide (PEA) with LipiSperse®, a revolutionary ingredient with over nine published clinical studies and more on the way. Levagen®+ is absorbed within 45 minutes, with x1.75 absorption compared to standard PEA. PEA is an endogenous fatty acid amide produced naturally in the body in response to injury and stress. It has essential anti-inflammatory, analgesic, and neuroprotective properties and is categorized as part of the extended endocannabinoid family with similar health benefits. Clinically, research benefits include joint health, sleep health, recovery, immunity, skin health, inflammation, and discomfort relief.  In the most recently published study, Levagen+ was clinically shown to support significant improvement in serum BDNF levels compared to placebo and helped improve memory through better first success and fewer errors (1).

Words of Wisdom 

Gencor Pacific’s success is rooted in hard work, honesty, and purpose; these core values are the basis for the company's operations. In an ever-changing world, where product consumers demand traceability, sustainability, transparency, and sound clinical science, it is imperative to partner with suppliers of ingredients that echo those sentiments. Selling “Being Healthy” is our business; as such, our company is healthy by echoing these beliefs and running our global operation based on these sound fundamentals. 

References

1) https://19545309.fs1.hubspotusercontent-na1.net/hubfs/19545309/Clinical%20Studies/Levagen%2B%20Clinical%20Studies/Formulated%20Palmitoylethanolamide%20Supplementation%20Improves%20Parameters%20of%20Cognitive%20Function%20and%20BDNF%20Levels%20in%20Young%2c%20Healthy%20Adults%20-%20A%20Randomised%20Cross-Over%20Trial.pdf

    Columns Leadership Profiles
    KEYWORDS Gencor Leadership Profiles 2024
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