Auburn, WA—Gluten Intolerance Group (GIG) will showcase the benefits of its Gluten-Free Certification Organization (GFCO) at Natural Products Expo East. GFCO is the leader in gluten-free certification. More than 60,000 products carry the GFCO certification, which holds brands to the highest and strictest standards for gluten-free regulations. Expo East attendees are encouraged to visit booth #1436 to learn about the importance of GFCO’s certification program, the positive impact it has on businesses, and how the program works. 

Gluten-free market expands

The market for gluten-free products has expanded over the past decade, with purchased products landing in nearly one-quarter of American households, GIG reports. In 2022, GIG's third-party gluten-free certification program certified 9,300 products from more than 800 brands worldwide. This marks a significant increase, GIG shared, noting that the number of new certifications increased by 7,255 products from 2021 to 2022. Many individuals today live a gluten-free lifestyle for medical and healthy lifestyle reasons. Brands that carry the GFCO-certification seal are able to reach an expanded customer base while also serving the gluten-free population. 

At Expo East, GIG will also promote GIG Caresits nonprofit organization that aims to eliminate food insecurity among the gluten-free community. Their program, Cutting Costs, helps ensure that families in need receive monthly boxes of GFCO-certified food products, all across the U.S.

“We’re excited to join with those from the natural products industry to demonstrate the value of gluten-free certification and the robust opportunity for increasing market share,” said GIG Marketing Manager Jeanne Reid. “We invite Expo East attendees to join us at Booth #1436 to learn more about GFCO certification, discuss the process involved and why the GFCO mark stands out from the rest on the shelf.”  

For more on the Expo East events and opportunities, read Get Set for Innovation at Natural Products Expo East!

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