Another consumer priority revealed in the survey: 79% of respondents said they want to learn to eat more mindfully. Whole Foods Market explained in a press release that the alliance with Headspace gives consumers tools to reprioritize physical and mental well-being by tapping into positive moods associated with certain foods.
Consumers can access the programhere, and also visitWhole Foods Market’s IGTV page to watch the first episode of an original IGTV series featuring recipes created by chef, food and welfare advocate Sophia Roe, in collaboration with Whole Foods Market, andDr. Uma Naidoo, a Harvard nutritional psychiatrist, chef and author ofThis Is Your Brain on Food.
There will be fourFood for Moodepisodes, rolling out through the end of March, that will feature "mood-brightening recipes inspired by spring’s bounty and feature a fun, food-filled conversation about how we mindfully connect with our food and take time to care for ourselves," Whole Foods Market explained. Episodes highlight specific ingredients and tips to inspire one of those four positive moods: joyful, energized, focused, and relaxed.
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Eve Lewis, Headspace Director of Meditation, added, “Mindful eating is so much more than just paying attention to our food—it encompasses finding joy and inspiration in our shopping, being present and intentional with our meal preparation, savoring what’s on our plate and developing a greater awareness of how it makes us feel or contributes to our well-being. Our goal at Headspace is to improve the health and happiness of the world, and we’re thrilled to work with Whole Foods Market to spark more inspiration and refresh our mindset around our daily routines and experiences with food.”