With COVID-19 changing the way we shop and eat, the experts from Ecovia predicted that global organic product sales could grow to $150 billion within the next 5 years (up from $100 billion in 2018).
As more consumers shift to purchasing food online during shelter-in-place orders, online retailers are reporting the highest sales growth. According to a press release from Ecovia, Whole Foods Market has started limiting the number of its online grocery customers because of unprecedented demand; UK grocer Abel & Cole reported a 25% increase in sales ordersk and in India, online retailer Nourish Organic saw a 30% sales increase in March.
The organic shift isn't just occurring in e-commerce, Ecovia added. Brick-and-mortar natural products retailers are attracting new shoppers, and existing customers are spending more.
"COVID-19 is raising consumer awareness of the relationship between nutrition and health," according to the experts from Ecovia. "Consumers are buying more organic and healthy foods as they look to boost their personal immunity."