When I discovered spa culture in the 90s, I felt at home as the luminaries in this industry were at the forefront of the natural revolution. Now that natural is trending and mainstream, the natural products industry can learn a lot from the early adaptors in spa about consumer perception, expectations and exceptions.
Authors, coaches, motivational speakers, guru’s all talk about reaching the height of your maximum potential. Are these misleading statements? Can we truly achieve what is referred to as our maximum potential? If we did, what would that look like?