Q1. How is bridging the nutrient gap of daily living different after 40?

There is a movement in the natural products industry to retreat from the one-size-fits-all approach to nutrition and embrace a more personalized one that considers the individual’s unique nutritional needs. Bluebonnet Nutrition is championing this movement towards personalized nutrition by addressing the specific gender, age, diet, and lifestyle differences between individuals by launching two innovative multivitamin and mineral formulas specially formulated for men and women 40+, who are living life to the fullest and want a multiple to support everyday nutritional gaps and goals. Eating a good quality diet is always the gold standard; however, certain populations and situations cannot always eat a variety of nutritious foods or have increased nutrient needs, especially as one ages. The nutritional scientists at Bluebonnet formulated Ladies’ ONE® 40+ and Men’s ONE®40+ Whole Food-Based Multiples in vegetable capsules to address the specific nutritional/health needs of those who want a one-a-day multiple targeted to help support energy and vitality and address the unique nutritional needs of both men and women.*


Q2. Why should people, in general, take a daily multiple?

Many of us rely on fast and processed foods and a not-so-well-balanced diet in today’s hectic world. Not surprisingly, we are not getting the daily recommended allowance of some select vitamins and minerals required for optimal health and wellness. Both vitamins and minerals are fundamental in the growth, development, metabolism, maintenance, repair of tissues, coenzyme systems, and general overall health. Multivitamin and mineral formulas help bridge these nutrient gaps in the daily diet and benefit the whole body. The U.S. Department of Agriculture and U.S. Department of Health and Human Services in the 2010 Dietary Guidelines for Americans recommends that “in certain cases, fortified foods and dietary supplements may be useful in providing one or more nutrients that otherwise might be consumed in less than recommended amounts.” With those sentiments in mind, Ladies’ ONE®40+ and Men’s ONE®40+ Whole Food-Based Multiples were formulated with a unique blend of amino acids, herbs, medicinal mushrooms, and energy-boosting nutrients and antioxidants for optimal vitality.*


Q3. What nutrients should be needed or work well in both men and women after 40?

Each ONE®40+ formula addresses the distinctive nutritional needs and health concerns of women and men over 40 and supplies over 25 crucial vitamins and minerals to sustain the basic nutritional needs of that individual, but are targeted to enhance each gender’s general health and well-being. As men and women age, both genders are often concerned about maintaining the vitality and health of their maturing bodies, as to be healthy and active. Heart health, in particular, becomes a top priority since it is a major contributor to morbidity and mortality. Preventive measures are key, such as exercising daily, eating a healthy diet, maintaining ideal body weight, not smoking, drinking plenty of water, and getting quality sleep. Also, taking a daily vitamin and mineral supplement may fall into this category, like Bluebonnet’s Ladies’ ONE®40+ and Men’s ONE®40+ Whole Food-Based Multiples, which both provide the active coenzyme forms of B-vitamins, vitamin K2from natto, beta-sitosterol from sunflower, and CoQ10 for health and vitality of the heart and supporting cholesterol levels that are already within the normal range.*


Q4. What nutrients set these products apart from each other, addressing the nutritional and health needs of men and women after 40?

Men and women are as different as they are alike—both require the 25 essential vitamins and minerals for daily health; however, the aging process affects men and women differently, giving root for varying dietary needs and supplementation practices. As women age, they are often concerned about protecting their skin, enhancing their mood & memory, and managing their female energy & vitality so that they can be active and feel healthy and beautiful from within. The Ladies’ ONE®40+ Whole Food-Based Multiple contains a Ladies’ Vitality Beauty Blend that specifically includes ingredients for beauty like collagen peptides, L-glutathione, and hyaluronic acid for healthy skin and hair. Bacopa, dong quai, and damiana leaf were added to promote mood, ease hormonal symptoms and increase energy & vitality for overall wellness.

Men too find that their bodies do not work like they once did, so the nutritional scientists at Bluebonnet have included specific nutrients to address men’s nutritional needs so that they can continue to be “young at heart.” The Men’s ONE®40+ Whole Food-Based Multiple contains a Men’s Vitality Stamina Blend that incorporates Boswellia gum resin extract, hyaluronic acid, saw palmetto berry extract, and turmeric root extract to support joint and prostate health, along with botanicals such as longjack root, African pygeum bark, and tribulus fruit extract to improve stamina, reduce stress, and increase energy and vitality.*


*These statements have not been evaluated by the Food and Drug Administration.These products are not intended to diagnose, treat, cure or prevent any disease.

This content paid for and provided by Bluebonnet Nutrition.