Advertise

2014 Web and Print Advertising

Click here to view the 2014 editorial calendar.

For information on advertising programs, contact Heather Wainer (908-769-1160, ext. 14, heatherwainer@wfcinc.com) or Sean McCormick (908-769-1160, ext. 15, seanmccormick@wfcinc.com).

 

2014 Web Rates

www.WholeFoodsMagazine.com

Click here to dowload a PDF of the complete 2014 media kit.

 

Effective January Issue 2014

  Home Page Internal Pages

Leaderboard (728x90)

$3255 (3 months)
$6510 (6 months)
$13,015 (12 months)

$2930 (3 months)
$5860 (6 months)
$11,715 (12 months)
Skyscraper (120x600) $2010 (3 months)
$3620 (6 months)
$6530 (12 months)
$1820 (3 months)
$3260 (6 months)
$5880 (12 months)
Vertical Banner (120x240) $1005 (3 months)
$1810 (6 months)
$3270 (12 months)
$905 (3 months)
$1630 (6 months)
$2940 (12 months)
Horizontal Banner (468x60) n/a $1225 (3 months)
$2195 (6 months)
$4150 (12 months)
Tile (120x90) $510 (3 months)
$920 (6 months)
$1225 (12 months)
$460 (3 months)
$830 (6 months)
$1095 (12 months)
Upper Medium Rectangle (300x250) $1633 (3 months)
$3060 (6 months)
$5865 (12 months)
$1170 (3 months)
$2195 (6 months)
$4565 (12 months)
Lower Medium Rectangle (300x250) $1490 (3 months)
$2775 (6 months)
$5295 (12 months)
n/a
Channel Sponsorship n/a $1030 (3 months)
$1875 (6 months)
$3430 (12 months)
Digital Cover n/a $1300 (3 months)
$2530 (6 months)
$4530 (12 months)
All costs are in gross. There may be up to two rotating ads in all ad spaces, with the exception of the Digital Cover. Digital Cover ads are exclusive placements.

 

 

2014 eDirectory Rates

http://Directory.WholeFoodsMagazine.com

Click here to download a PDF of the complete 2014 media kit.

 

Effective January Issue 2014

eDirectory Homepage and Global Ads

Leaderboard (728x90) $1600 (3 months)
$3105 (6 months)
$6725 (12 months)
Medium Rectangle (Upper and Lower) (180x150) $3500 (3 months)
$6760 (6 months)
$13,400 (12 months)
All costs are in gross. There may be up to two rotating ads in all ad spaces.

eDirectory Enhanced Listings

Level 1 Listing

free
(includes basic contact information)

Level 2 Listing $750/year
(includes Level 1 plus corporate profile, one logo, and In the Spotlight*)
Level 3 Listing

$1700/year
(includes Level 2 plus photo gallery of 5 images, 5 videos, 5 downloadable assets [e.g., white papers, company literature] and featured listing on homepage)

Level 4 Listing $2000/year
(includes Level 3 plus lead generation)

*In the Spotlight gives companies prime visibility by allowing businesses to appear at the top of searches.

All costs are in gross. There may be up to two rotating ads in each ad space.

A la Carte Options (per year)

Logo $500 each
Additional URLs on Listing $250 each
Downloadable Assets (e.g., white papers, videos, company literature) $250 per asset
Lead Generation for Assets $250 additional per asset
Link to Social Networking Page $250
Link to Company Blog $250
Link to an Event $250
Photos $250 per photo
Where to Buy $350

 

WholeFoods Magazine

2014 Four-Color Print Rates

Click here to download a PDF of the complete 2014 media kit.

 

Effective January Issue 2014

SIZE

Non
Contract

3 Time

6 Time

9 Time

12 Time

24 Time

FULL PAGE

$6700

$6580

$5810

$5760

$5510

$5400

2/3 Page

5770

5620

5300

5255

5200

 

1/2 Page

4950

4865

4385

4345

4310

 

1/3 Page

3890

3835

3560

3525

3470

 

1/4 Page

2855

2820

2745

2725

2675

 

1/6 Page

2485

2385

2300

2260

2240

 

1/12 Page

2225

Ask about our 1/12 programs.

 

WholeFoods Magazine

2014 Black & White Rates

Click here to download a PDF of the complete 2014 media kit.

 

Effective January Issue 2014

SIZE

Non
Contract

3 Time

6 Time

9 Time

12 Time

24 Time

FULL PAGE

$5505

$5385

$4615

$4565

$4315

$4205

2/3 Page

4575

4425

4105

4060

4005

 

1/2 Page

3755

3670

3190

3150

3115

 

1/3 Page

2895

2840

2565

2530

2475

 

1/4 Page

1860

1825

1750

1730

1705

 

1/6 Page

1520

1425

1325

1295

1285

 

1/12 Page

1230

Ask for details on our 1/12 programs.

Preprinted Insert (2 sided) - use your B/W contract rate plus a $400
non-commissionable binding charge.
There is a 10% space surcharge for inserts printed on 100lb. paper.

 

 

 

Display Ad Dimensions

Ad Size

(20% charge for non-standard shapes)

Width

Depth

1 page (trim)

8 1/8

10 7/8

1 page (bleed)

(live matter must be 1/4" from trim edges)

8 3/8

11 1/8

1 page (type safety)

7

9 3/4

2 Page (trim)

16 1/4

10 7/8

2 Page (bleed)

16 3/4

11 1/8

2 Page (type safety)

15

9 3/4

2/3 Page

4 9/16

9 3/4

1/2 Page horizontal

7

4 3/4

1/2 Page vertical (island)

4 9/16

7 1/8

1/3 Page horizontal

4 9/16

4 3/4

1/3 Page vertical

2 1/8

9 3/4

1/4 Page horizontal

4 9/16

3 1/2

1/4 Page vertical

3 5/16

4 3/4

1/6 Page vertical

2 1/8

4 3/4

1/6 Page horizontal

4 9/16

2 3/8

1/12 Page

2 3/8

2 3/8

 

20% charge for non-standard shape
Trim of Magazine: 8 1/8” wide x 10 7/8” deep. 
Keep live matter (type, etc.) minimum 1/4” from all trim edges.

1. Advertising Rates
Effective January 2013 issue. Earned frequency rate is based on issues used in any 12-month period. No cancellation after closing date.
No frequency discounts will be given without a signed contract.

2. Color Rates
Color charge is in addition to Black/White rate.

 

Per Ad

Spread

Standard Colors, made from CMYK (red, green, yellow, blue, orange)

$600

$800

Match Color

850

1500

Metallic & Dayglow

1150

1950

Four Color 2-page spread - Less 5% of earned rate

3. Bleed
No bleed allowed on ads smaller than a page. No charge for full page bleed.

4. Covers
Covers are NON-CANCELLABLE. Color charges and bleed are included in the rates listed.         

2014 Rates

  1x 3x 6x 9x 12x
2nd Cover $8220 $8180 $7100 $6980 $6335
3nd Cover 7580 7435 6475 6435 5910
Back Cover 9160 8885 7750 7730 7080

5. Special Positions
Ten percent (10%) extra on B/W space only, for full pages.
Twenty percent (20%) extra on space and color for ads smaller than a full page.

6. Commission and Credit Terms
Accredited advertising agencies receive a 15% commission providing invoices are paid within 30 days and ad material is supplied. Production charges are not subject to agency commission or discount terms. All insertions accepted are subject to publisher’s credit requirements. Service charges of 2% per month on past due accounts, 24% yearly.

7. Furnished Inserts
Preprinted two-sided supplied inserts are charged at the b/w contracted page rate plus a $350 non-commissionable mechanical binding charge. There is a 10% space surcharge for inserts printed on 100 lb paper. For inserts or catalogs that run four pages or more, call for quotes (908) 769-1160.

8. Circulation
Controlled — reaching qualified buyers of natural/health food products: retailers, mass market buyers, natural pharmacies, wholesalers, manufacturers, suppliers, brokers and other qualified readers.

9. Issue and Closing Dates
Published monthly. Whole Foods is issued during the first week of the cover date. Space reservations are due two months prior to the cover date, by the first of the prior month. For example, space reservations for the July issue would close on June 1st. All materials for the ads must be received two months prior to the cover date, toward the end of the month. If ad copy is not received by copy closing, publisher will insert the last ad run by the advertiser.

10. Contract Conditions
A. Advertising must be inserted within one year of first insertion to earn frequency discounts. Cancellation of any portion of a contract nullifies all rate protection for the remainder. Advertiser not fulfilling frequency commitment will be billed at appropriate rate for space actually used.
B. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher. Neither the advertiser nor its agency may cancel after the closing date.
C. Costs incurred by the publisher for production work on advertisements will be charged to the advertiser. All advertisements ordered set and not used will be charged for composition. When change of copy is not received by the closing date, copy run in the previous issue will be inserted.
D. Publisher will hold advertiser’s materials for a maximum of one year from last issue date. It is the responsibility of the advertiser to arrange for the disposition of his artwork or film materials prior to that time; otherwise materials will be destroyed. All requests must be submitted in writing.
E. Publisher will not be held responsible for consequential costs due to loss, damage of ad materials, incurred beyond publisher’s control.
F. Advertiser agrees to indemnify, defend and save harmless WHOLE FOODS, the officers, agents and employees of Wainer Finest Communications, Inc., from any claims or actions based on or arising out of any matter of any kind contained in such advertising or the unauthorized use of any person’s name or photograph, or of any sketch, map, words, labels, trademark, copyrighted matter, or libelous statements in connection with advertising purchased according to terms of the WHOLE FOODS Rate Card.
G. All rates (including contracts) subject to change with 90 days written notice.
H. Advertiser and its agency shall be liable jointly. If agency does not meet its obligation to pay, this does not release the advertiser from paying monies due the publisher.

11. Electronic / E-mail Requirements

FTP Site Information: Files can be uploaded our FTP site
FTP Site: fttp://ftp.wholefoodsmagazine.com
User: wfmuser Password: 7Ythb!jK@

Email Requirements: Hi-Resolution - PDF1x, PDF, JPEG, TIFF, EPS and/or STUFF materials on MAC, ZIP files on PC platform, with all above requirements. Files can be emailed to WFC (christinasmith@wfcinc.com)

Disk: CD (MAC Platform)
* Each media must have all the fonts, photos and supporting graphics. All pictures must be converted to CMYK, files are to be saved in High Resolution - PDF1x or PDF, JPEG, TIFF or EPS format.

Additional Charges: If you leave out any fonts, forget to convert pictures to CMYK, do not send file in a MAC readable format.

12. Classifieds
Classified ads are non-commissionable and limited to help wanted, positions sought, businesses for sale or purchase and other related situations. Payable in advance with copy. Ad will be placed in first available issue. Minimum rate: $60 for 20 words or fewer; $1.00 per word for each additional word. Box numbers are $25 extra.

13. Mission Statement - The One That Does It All!
Product information and news emphasis are the big differences between Whole Foods and the other publications. We feel that the retailer who knows what he or she is selling is better equipped to meet the customer’s needs. Each month Whole Foods will offer in-depth coverage of the products sold in our industry. The news format front cover ensures that the publication will catch and hold the reader’s interest. This type of reader involvement ensures that your advertising will be read.

14. Subscriptions

 

Single copy except special issues

$12.00

Source Directory issue

$75.00

1 Year Subscription USA

$70.00

2 Year Subscription USA

$80.00

1 year subscriptions Canada & Mexico (surface)

$80.00

1 year subscription all Other Foreign Countries (air mail)

$195.00

15. Readership

WholeFoods Magazine’s print and digital circulation is audited by BPA Worldwide. 

* Reaching in print: 15,051 BPA-qualified subscribers (as of June 2013, BPA statement)

* Reaching digitally: 4,587 subscribers (as of June 2013, BPA statement)

* Total readers: 19,638 (as of June 2013, BPA statement)

 

Readership on WholeFoodsMagazine.com (6/1/13–8/1/13, Google Analytics)

* Total page views: 73,923

* Total visitors: 48,806

* Total unique visitors: 36,416

 

We can only hold your art work for 12 months

 

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