FULL PAGE

$6570

$6445

$5675

$5660

$5235

2/3 Page

5655

5510

5135

5085

5000

1/2 Page

4855

4765

4215

4200

4185

1/3 Page

3810

3760

3490

3455

3400

1/4 Page

2800

2760

2690

2675

2620

FULL PAGE

$5375

$5250

$4480

$4465

$4040

2/3 Page

4460

4315

3940

3890

3805

1/2 Page

3660

3570

3020

3005

2990

1/3 Page

2810

2765

2495

2460

2405

1/4 Page

1805

1765

1695

1680

1625

Preprinted Insert (2 sided) - use your B/W contract rate plus a $400
non-commissionable binding charge.
There is a 10% space surcharge for inserts printed on 100lb. paper.

Ad Size

(20% charge for non-standard shapes)

Width

Depth

1 page (trim)

8 1/8

10 7/8

1 page (bleed)

(live matter must be 1/4" from trim edges)

8 3/8

11 1/8

1 page (type safety)

7

9 3/4

2 Page (trim)

16 1/4

10 7/8

2 Page (bleed)

16 3/4

11 1/8

2 Page (type safety)

15

9 3/4

2/3 Page

4 9/16

9 3/4

1/2 Page horizontal

7

4 3/4

1/2 Page vertical (island)

4 9/16

7 1/8

1/3 Page horizontal

4 9/16

4 3/4

1/3 Page vertical

2 1/8

9 3/4

1/4 Page horizontal

4 9/16

3 1/2

1/4 Page vertical

3 5/16

4 3/4

1/6 Page vertical

2 1/8

4 3/4

1/6 Page horizontal

4 9/16

2 3/8

1/12 Page

2 3/8

2 3/8

1. Advertising Rates
Effective January 2008 issue. Earned frequency rate is based on issues used in any 12-month period. No cancellation after closing date.
No frequency discounts will be given without a signed contract.

2. Color Rates
Color charge is in addition to Black/White rate.

3. Bleed
No bleed allowed on ads smaller than a page. No charge for full page bleed.

4. Covers
Covers are NON-CANCELLABLE. Color charges and bleed are included in the rates listed.         

2011 Rates

5. Special Positions
Ten percent (10%) extra on B/W space only, for full pages.
Twenty percent (20%) extra on space and color for ads smaller than a full page.

6. Commission and Credit Terms
Accredited advertising agencies receive a 15% commission providing invoices are paid within 30 days and ad material is supplied. Production charges are not subject to agency commission or discount terms. All insertions accepted are subject to publisher’s credit requirements. Service charges of 2% per month on past due accounts, 24% yearly.

7. Furnished Inserts
Preprinted two-sided supplied inserts are charged at the b/w contracted page rate plus a $350 non-commissionable mechanical binding charge. There is a 10% space surcharge for inserts printed on 100 lb paper. For inserts or catalogs that run four pages or more, call for quotes (908) 769-1160.

8. Circulation
Controlled — reaching qualified buyers of natural/health food products: retailers, mass market buyers, natural pharmacies, wholesalers, manufacturers, suppliers, brokers and other qualified readers.

9. Issue and Closing Dates
Published monthly. Whole Foods is issued during the first week of the cover date. Space reservations are due two months prior to the cover date, by the first of the prior month. For example, space reservations for the July issue would close on June 1st. All materials for the ads must be received two months prior to the cover date, toward the end of the month. If ad copy is not received by copy closing, publisher will insert the last ad run by the advertiser.

10. Contract Conditions
A. Advertising must be inserted within one year of first insertion to earn frequency discounts. Cancellation of any portion of a contract nullifies all rate protection for the remainder. Advertiser not fulfilling frequency commitment will be billed at appropriate rate for space actually used.
B. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher. Neither the advertiser nor its agency may cancel after the closing date.
C. Costs incurred by the publisher for production work on advertisements will be charged to the advertiser. All advertisements ordered set and not used will be charged for composition. When change of copy is not received by the closing date, copy run in the previous issue will be inserted.
D. Publisher will hold advertiser’s materials for a maximum of one year from last issue date. It is the responsibility of the advertiser to arrange for the disposition of his artwork or film materials prior to that time; otherwise materials will be destroyed. All requests must be submitted in writing.
E. Publisher will not be held responsible for consequential costs due to loss, damage of ad materials, incurred beyond publisher’s control.
F. Advertiser agrees to indemnify, defend and save harmless WHOLE FOODS, the officers, agents and employees of Wainer Finest Communications, Inc., from any claims or actions based on or arising out of any matter of any kind contained in such advertising or the unauthorized use of any person’s name or photograph, or of any sketch, map, words, labels, trademark, copyrighted matter, or libelous statements in connection with advertising purchased according to terms of the WHOLE FOODS Rate Card.
G. All rates (including contracts) subject to change with 90 days written notice.
H. Advertiser and its agency shall be liable jointly. If agency does not meet its obligation to pay, this does not release the advertiser from paying monies due the publisher.

11. Electronic / E-mail Requirements

FTP Site Information: Files can be uploaded our FTP site
FTP Site: fttp://ftp.vanguardprintingllc.com
User: wholefoods Password: wfc2009

Email Requirements: Hi-Resolution - PDF1x, PDF, JPEG, TIFF, EPS and/or STUFF materials on MAC, ZIP files on PC platform, with all above requirements. Files can be emailed to WFC (christinasmith@wfcinc.com)

Disk: CD (MAC Platform)
* Each media must have all the fonts, photos and supporting graphics. All pictures must be converted to CMYK, files are to be saved in High Resolution - PDF1x or PDF, JPEG, TIFF or EPS format.

Additional Charges: If you leave out any fonts, forget to convert pictures to CMYK, do not send file in a MAC readable format.

12. Classifieds
Classified ads are non-commissionable and limited to help wanted, positions sought, businesses for sale or purchase and other related situations. Payable in advance with copy. Ad will be placed in first available issue. Minimum rate: $60 for 20 words or fewer; $1.00 per word for each additional word. Box numbers are $25 extra.

13. Mission Statement - The One That Does It All!
Product information and news emphasis are the big differences between Whole Foods and the other publications. We feel that the retailer who knows what he or she is selling is better equipped to meet the customer’s needs. Each month Whole Foods will offer in-depth coverage of the products sold in our industry. The news format front cover ensures that the publication will catch and hold the reader’s interest. This type of reader involvement ensures that your advertising will be read.

We can only hold your art work for 12 months