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Stratum Nutrition Announces Collagen Ingredient to Promote Healthy Skin & Beauty

January 26, 2025

The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products.

Set moisturizing cosmetic products on water with drops. Serum glass bottle and cream jar on aqua surface with waves in sunlight. Concept for advertising organic moisturizing skin care, spa.

2024 Trends

Cosmoprof 2024: Tween Power and Value Innovation Lead Beauty Trends

What exciting trends emerged from the event? Take a look!

September 21, 2024

Nancy Trent

Cosmoprof 2024 brought together professionals, brands, and trendsetters from across the world for a dynamic showcase of the latest products, formulations, technologies, and trends shaping the future of beauty.

What's New in Nutri-Beauty

Get the scoop on trends and emerging research!

June 12, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

HABA Trends

15 Natural Beauty Trends to Watch

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

August 23, 2023

Marissa Fox

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

Hair, Skin & Nails Benefit from Proper Nutrient Absorption and Balanced Nutrition

May 20, 2022

Audrey Ross

Beauty-from-within is not a new concept, however, as research and technology continue to evolve, we are understanding the critical importance of good nutrition and how it provides benefits to our hair, skin, and nails to help us look and feel our very best. But there is so much more! As...

Study: BiovaBIO Eggshell Membrane Delivers Anti-Aging Benefits

January 24, 2020

WholeFoods Magazine Staff

Johnston, IA--Hydrolyzed water‐soluble eggshell membrane has positive effects for skin and hair, according to a randomized, double blind, placebo-controlled study published in the Journal of Cosmetic Dermatology. The study tested the effects of BiovaBIO, a 100% eggshell membrane ingredient available for use in supplements, on healthy adults between 35 and...

New Approaches to Healthy Aging

January 19, 2018

Sebastian Krawiec

Our appearance is a reflection of our health. Many people have changed their diets, removing processed foods, meat and gluten because they have found a correlation between certain foods and the way their bodies react both internally as well as in their physical appearance. Nutricosmetics also rely on this idea...

Product Profiles: Bluebonnet Nutrition Corporation

January 19, 2018

WholeFoods Magazine Staff

Q1: What are the key components for maintaining smooth, silky hair? Keratin, a fibrous protein that comprises over 80% of hair, is a key beauty nutrient in nourishing, protecting, and repairing hair. Keratin, like Cynatine® HNS, a soluble form of keratin that contributes largely to hair’s strength and density, has...