consumer survey - Page 1 | WholeFoods Magazine

Store Brands Outpace National Brands in Unit Sales During First Half of 2026

Store brands reached a record 23.8% unit market share as consumers continued shifting toward private label, according to new PLMA data.

July 15, 2026

Kaitlin Bavaro, Multimedia Specialist

Store brands continue to gain momentum, surpassing national brands in unit sales during the first half of 2026.

CHPA Survey: 92% Say Supplements Have Had a Positive Impact on Their Health

With 2025 data highlighting widespread consumer use and value in supplements, CHPA outlines a comprehensive approach to protect consumers, build trust, and strengthen the supplement industry.

June 21, 2025

WholeFoods Magazine Staff

CHPA said its survey results show "clear support" for modernizing the regulations overseeing dietary supplements.

IDing Early Food Adopters’ Top Food Curiosities

Curious Plot's 2024 Consumer Curiosity Report provides an analysis of consumers nationwide to identify food trends for 2025.

July 11, 2024

WholeFoods Magazine Staff

Take a look at the health benefits driving food sales.

Naturally Informed Education

Active Aging: Market & Consumer Context with ITC & HMT

March 26, 2024

Len Monheit, CEO, ITC

At the virtual conference Active Aging: Mastering the Market, Len Monheit, CEO of Industry Transparency Center (ITC), discusses the active aging space with Sophie van Cooten of HMT.

Naturally Informed Education

ITC Insights Consumer Supplement Survey

March 26, 2024

Len Monheit, CEO, ITC

At Supply Chain & Delivery Systems: Mastering the Market, Len Monheit, CEO of Industry Transparency Center, shared consumer insights on supplement usage.

Natural Products Industry News Briefs: Stratum, RangeMe, & More

What's new in the natural products industry? Catch up on the latest.

March 26, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including networking opportunities, new partnerships, and more.

Majority of Americans Want the Flexibility to Use Pre-Tax Dollars to Purchase Nutritional Supplements

April 27, 2023

Maggie Jaqua, Content Director

78% of survey respondents who have an FSA or HSA want their accounts to include supplements as allowable reimbursements.

Research Shows Unmet Demand for Sustainability

There are five distinct consumer segments, and opportunities to better serve their unique needs.

April 5, 2023

Maggie Jaqua, Content Director

There are five distinct consumer segments, and opportunities to better serve their unique needs. That's according to new research from Fonterra’s wellbeing nutrition brand Nutiani.

Cargill Survey Highlights Purchasing Habits Related to Baked Goods

February 6, 2023

Rebecca Viscomi

Minneapolis, MN—Cargill has released new research outlining what consumers want when it comes to baked goods. The Sweet Delight—Decoding Consumer Bakery Decisions survey polled 1,200 U.S. consumers to determine what needs and motivations drive consumer purchasing behavior related to cakes, pastries, and cookies. Consumers Indulge Indulgence remains the most important...

CRN: Consumer Survey Reaffirms Consumer Confidence, Trust in the Industry

September 30, 2020

WholeFoods Magazine Staff

Washington, D.C.—For the fourth year in a row, nearly three-quarters of Americans (73%) report taking dietary supplements, according to the 2020 CRN Consumer Survey from the Council for Responsible Nutrition (CRN). The latest number do indicate a decrease in usage, at 73% in 2020, down from 77% in 2019, 75% in...