consumer survey | WholeFoods Magazine

Majority of Americans Want the Flexibility to Use Pre-Tax Dollars to Purchase Nutritional Supplements

April 27, 2023

78% of survey respondents who have an FSA or HSA want their accounts to include supplements as allowable reimbursements.

Research Shows Unmet Demand for Sustainability

There are five distinct consumer segments, and opportunities to better serve their unique needs.

April 5, 2023

Maggie Jaqua

There are five distinct consumer segments, and opportunities to better serve their unique needs. That's according to new research from Fonterra’s wellbeing nutrition brand Nutiani.

Cargill Survey Highlights Purchasing Habits Related to Baked Goods

February 6, 2023

Rebecca Viscomi

Minneapolis, MN—Cargill has released new research outlining what consumers want when it comes to baked goods. The Sweet Delight—Decoding Consumer Bakery Decisions survey polled 1,200 U.S. consumers to determine what needs and motivations drive consumer purchasing behavior related to cakes, pastries, and cookies. Consumers Indulge Indulgence remains the most important...

CRN: Consumer Survey Reaffirms Consumer Confidence, Trust in the Industry

September 30, 2020

WholeFoods Magazine Staff

Washington, D.C.—For the fourth year in a row, nearly three-quarters of Americans (73%) report taking dietary supplements, according to the 2020 CRN Consumer Survey from the Council for Responsible Nutrition (CRN). The latest number do indicate a decrease in usage, at 73% in 2020, down from 77% in 2019, 75% in...

Aker BioMarine Completes Consumer Survey Regarding Packaging and Claims

March 18, 2019

WholeFoods Magazine Staff

Oslo, Norway—Aker BioMarine completed a 677-subject US-based survey that examines consumer attitudes about packaging and claims in regards to nutritional supplements, according to a press release. The study suggests a correlation between product packaging and consumer purchasing decisions. It also, the press release says, confirms that product packaging is considered...

Pro-Organic Shoppers Break Stereotypes

February 7, 2019

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Carmel Valley, CA—Today’s organic shoppers are more mainstream and diverse than most stereotypes of pro-organic shoppers, according to a survey conducted by Earthbound Farm. The “Annual Organic & Other Lifestyle Choices” survey looked at information regarding a myriad of lifestyle habits, including music and hobby choices, pet ownership, and meal...

Three Takeaways from the CRN Consumer Survey

January 17, 2017

WholeFoods Magazine Staff

Nancy Weindruch, senior director, communications for the Council for Responsible Nutrition discusses the main takeaways from this year's consumer survey. [vc_row][vc_column][vc_video link="https://www.youtube.com/watch?v=VFQbBf_YCO0"][/vc_column][/vc_row]...