Language is one of our most powerful tools, and it impacts every aspect of our lives. How we say it, when we say it, and where we say it can make or break a company’s perception, your reputation, or anyone’s ability to have healthy relationships with others. Without thoughtful and careful...
Practically overnight, COVID-19 has dramatically upended the way brands, particularly food brands, communicate. Not since 9-11 have they had to re-focus their promotional campaigns and approach to marketing so rapidly. And COVID's impact will likely have an even longer shelf life than the patriotic and united spirit that followed the...
A blockbuster movie scene opens and the A-list star is noshing on your snack brand, swallowing your vitamins, guzzling your juice or grooming with your cosmetics. It can happen, usually by design. Product placement in movies, TV shows, YouTube and video games has become so obvious, people can play “drinking...
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine. I know half my marketing budget is working; I just don’t know which half. An old joke or a wise quote, it’s hard to know...
