Trust - Page 1 | WholeFoods Magazine

KSM-66 Ashwagandha’s Gold-Standard Commitment to Safety

Amid this climate of ambiguity, where trust has become more critical than ever, KSM-66 Ashwagandha has established itself as a clear benchmark.

February 20, 2026

WholeFoods Magazine Contributor

KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

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Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

"Risk and rules are part of the supplement trade, but too often, Sudberg says, the risks are shrugged off and the rules are ignored."

February 12, 2026

WholeFoods Magazine Contributor

Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry.

On-Demand: Spirulina Under the Microscope: Purity, Safety & Trust

This panel examines the current spirulina and greens powder market, highlights Cyanotech’s internal and third-party testing, and explores supply chain transparency.

January 27, 2026

WholeFoods Magazine Contributor

This webinar assesses the spirulina and greens powder market, shares Cyanotech’s testing results, and discusses supply chain transparency and traceability.

Trust Collision Imminent as Signals Differ for Retailers and Consumers

February 28, 2022

Len Monheit

Trust has been in the news a lot over recent years. In these noisy times with information literally bombarding us, it’s worthwhile to step back and take stock of trust signals that influence us even subconsciously, to better understand the decisions we make. Furthermore, the saying “trust takes years to...