Private Brand - Page 1 | WholeFoods Magazine

Store Brands Outpace National Brands in Unit Sales During First Half of 2026

Store brands reached a record 23.8% unit market share as consumers continued shifting toward private label, according to new PLMA data.

July 15, 2026

Kaitlin Bavaro, Multimedia Specialist

Store brands continue to gain momentum, surpassing national brands in unit sales during the first half of 2026.

Private Label Sales Dominated in 2024

Store-brand sales rose 3.9% to a record $271 billion last year.

January 29, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Private label growth has overshadowed national brand's growth of 1% in dollar sales.

Natural Products Industry News Briefs: Natural Grocers, Alkemist Labs, Sabinsa, and More!

What's new in the natural products industry? Catch up on the latest.

January 24, 2024

WholeFoods Magazine Staff

Get updated on the latest news in the natural products industry.

Sprouts to Host 2nd Annual Brand Sustainability Vendor Summit

The virtual event will allow the company to discover new private label manufacturers that focus on sustainability.

July 27, 2023

Rebecca Viscomi

Sprouts Farmers Market's virtual event will be held in partnership with ECRM and will allow the grocery store to discover new private label manufacturers that focus on sustainability.

The Value of Private Label

November 18, 2021

Julia Peterman

Supermarkets saw private label sales of $73.1 billion in 2020, according to Statista—and consumer perception is favorable, with 87% of U.S. consumers feeling that private label is “just as good if not even better” than national brands (1). The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyond report...

Licata Enterprises Private Label Multiple Vitamin

November 18, 2021

WholeFoods Magazine Contributor

Licata Enterprises introduces a new Multiple Vitamin group available for PRIVATE LABEL or one of our house brands. The three multiples are three versions of THE WHOLE ONE. This group includes The Whole One, an Iron Free 6/day Capsule multiple for all ages; The Whole One 3/day tablet for Men;...