gen z - Page 1 | WholeFoods Magazine

Emerging Leaders

Connecting & Engaging: Strategies for Greater Success

Brian Mosser, Owner of Get Healthy / SENPA Emerging Leaders Chair, talks with industry experts to share the know-how that can make the winning difference.

February 17, 2026

Brian Mosser, Owner of Get Healthy / SENPA Emerging Leaders Chair

Natural product retailers are leaning into education and community to compete with online giants.

2026 Forecast

Shaping the Shelf: The Trends Defining CPG in 2026

With consumer priorities evolving, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health.

January 16, 2026

Scott Dicker

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Loading year 2024 for start new business and new life. Healthy fresh healthy salad and vegetable green water.

4 Macro Market Trends Driving Top 10 Biotics Opportunities

COMET's 2024 Trends Report spotlights potential for innovation.

January 24, 2024

WholeFoods Magazine Staff

COMET's 2024 trend predictions highlight opportunities for microbiome-enhancing foods, beverages, and supplements.

Grocery, shopping cart and woman at shelf for vegetables at retail store.

PLMA Report: 64% of Gen Z Favor Store Brands

Check out findings from the new Private Label Manufacturers Association (PLMA) consumer research report.

December 1, 2023

WholeFoods Magazine Staff

The majority of Gen Z grocery shoppers “always/frequently” choose a place to shop due to its store brands, according to the Private Label Manufacturers Association (PLMA) consumer research report.

Active Aging for Everyone

December 22, 2022

Marissa Fox

“Active aging, by definition, is the process of optimizing opportunities for health, participation, and security in order to enhance the quality of life as people age.” — Trisha Sugarek MacDonald, Bluebonnet Consumers are more tuned into the need to take action to age well, and from a younger age.

Sustainability photo trees butterflies nature bubble

Natural Products Trend Forecast: Sustainability Rules in 2023

December 20, 2022

Nancy Trent

As we head into the end of the year and we look back at 2022, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of...

!?! Staffing. You’re not alone.

October 20, 2022

Jay Jacobowitz, President & Founder, Retail Insights

A late September survey of independent natural products retailers across the country about their workforces reveals common problems, continuing pressures, and some silver linings. Midwest Retailer: “Staffing keeps us up at night.” “Staffing is the number one thing that keeps us up at night. In the old days, you could...

Innovas research shows that when it comes to food choices value for money becomes increasingly important to consumers

Innova's Top 10 Consumer Trends 2023

October 19, 2022

WholeFoods Magazine Staff

Arnhem, Netherlands—Innova released its Top Ten Consumer Trends report for 2023. The top-ranking consumer trend was value, according to the Market Insights report. This trend comes as consumers adjust to financial hardship and turmoil. Currently, consumers are exploring money-saving strategies, such as selecting more affordable products and cooking at home.

Meet Gianna, Gen Z and Vegan Influencer

August 21, 2018

WholeFoods Magazine Staff

Gianna Bruzzese, 21, is a senior at Rutgers University, and creator of the Instagram @veganbygianna where she has 9,040 followers and a companion blog filled with recipes. She is working toward a double major in digital filmmaking, plus journalism and media studies and has studied global journalism in Italy. Gianna...

Ready for Gen Z?

September 13, 2016

Jay Jacobowitz, President & Founder, Retail Insights

When the Baby Boom generation was born, between 1946 and 1964, those of ethnic background made up 28% of the U.S. population. By 1997, the first birth year for Gen Z, nearly half the country (47%) was of ethnic origin: Asian, Hispanic, multi-ethnic. Shortly, the United States will become a...