Shiitake - Page 1 | WholeFoods Magazine

Copy of Purple Grapes Healthy Fruit Store Promotion Instagram Post.png

One Woman’s Journey to Help Women Clear HPV Infection

“You are your own best advocate. Not your doctor. Not your parent. Not your husband or wife. I encourage everyone to take agency over their experience—whether that’s in your health or your relationship…basically your life.”

February 5, 2026

WholeFoods Magazine Contributor

Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist.

The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.

October 24, 2024

Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Bone broth full of nutrition and health benefits.

Expo East Trend Report: 5 More Trends in Natural Products (Part 2)

From bone broth to mushrooms and more, Discover more of the standouts at the 2023 Natural Products Expo East.

November 1, 2023

Nancy Trent

2023 Natural Products Expo East opened our eyes and lifted our spirits with wondrous achievements by people from all walks of life who started their brand with a shared vision. Here are more of the gems from the show floor.

Cellular and Immune Health

February 2, 2021

WholeFoods Magazine Staff

Bluebonnet Nutrition has expanded its line of dietary supplements with IP6 & Organic Shiitake Vegetable Capsules, formulated with a blend of IP6 from brown rice extract and organic shiitake mushroom to support cellular health and immune function. This supplement is made from non-GMO ingredients, suitable for vegans/vegetarians, and free of...

Functional Fungus

February 19, 2020

Casey Bonagura

Mushrooms are having a moment: These gems from nature are gaining popularity thanks to consumers’ growing awareness about the health benefits they offer, according to a report by Fortune Business Insights (1). And the experts are projecting that the functional mushroom market will continue to grow over the next six...

Mushrooms: Superfood Superstars

July 18, 2019

Julia Peterman

[vc_row][vc_column][vc_column_text]Inflammation, low energy, hormonal imbalances...our go-go-go, high-pressure days have many of us suffering from these and other negative effects of stress. And while modern-day living may have gotten us into the mess, a time-tested superfood can help get us out: mushrooms. These medicinal gems are growing in popularity as the...