An interview is a discussion between you and an employer to find out if you can do the job. It’s your chance to make a good impression. However, there are certain rules you should follow in interviews.

What to do:

· Dress smartly, look bright and attentive, and speak clearly and confidently. Don't forget that in the first few minutes only 7% of the interviewer's opinion of you is formed by what you say. The rest is judged on how you look, act and sound.

· Find out where the venue is beforehand, how to get there and how long it takes

· Get your outfit ready the night before

· Find out what kind of interview it will be so you can prepare

· Examine the person specification and your CV/application form, and think about what type of questions they will ask you

· Prepare answers for the main questions. For example, why do you want the job, what are your strengths and weaknesses, what are the main tasks in this job?

· Make about three or four points in each answer

· Quote real examples of when you've used certain skills. Just saying you've got a skill isn't enough

· Take your time when answering the questions: make sure you understand the question and take your time if you need to think

· Sell yourself; no one else is going to! Be positive about yourself and your experiences

· Prepare some questions to ask at the end of the interview. Use it as an opportunity to find out more about the role and the company. (Don't ask about money or perks just yet!)

· When discussing salary, know your market worth and start by quoting a little higher than this

· Get feedback on your performance, whether you were successful or not

· Turn off your mobile phone: treat the interviewers with respect and give them your undivided attention

· Keep your answers focused on what you can do for the employer, not what they can do for you

What not to do:

· Don't be late

· Don't swear or use slang words

· Don't slouch in your seat or do anything that makes you look uninterested

· Don't smoke

· Don't lie; the interviewer may see through you. Even if you get the job, your employer can dismiss you if they find out that you have not been honest

· Don't let your nerves show too much; a few nerves are normal, but extreme nerves will affect your performance. Use breathing techniques and try to remember that it's not a life and death situation; there are plenty of jobs out there!

· Don't be arrogant and assume you've got the job. Nothing turns off employers more than someone who is disrespectful and over-confident

· Don't discuss controversial topics such as religion, politics and gender relations

· Don't read from notes or your CV — you should be familiar enough with your own history to be able to talk about it unprompted

· Don't criticize former employers or colleagues. Interviewers may mark you down as a troublemaker and a gossip

· Don't argue with the interviewer, no matter what. Remember to keep things positive!

These rules apply for most jobs. However, employers in some industries can use more relaxed and informal interviewing techniques. In some creative fields (design and media for example), it may be expected that you turn up for the interview in casual clothes, as that is the dress code in the office. However, smart casual is better than very casual. If you're in any doubt, do some research on typical interview techniques in your line of work.

Above all, preparation is the key to performing well in interviews. Research the role and organization, and prepare evidence and examples of your skills and competencies. WF

Laurel King is a native Californian who grew up in the central valley, attended University of California Davis and graduated with a physical education and business degrees. Her varied career includes food service and management, bicycle company operations and tours, owning  and managing a design and hosting website service.  Her background is in the outdoor industry where she founded OutdoorIndustryjobs.com in 2006.  Using the same concept, she launched NaturalIndustryJobs.com in 2011. Connecting passionate people with employers in both the outdoor, natural and organic industries is her current occupation. Information sourced from ReadyJob.org

Posted on WholeFoods Magazine Online, April 23, 2015