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Home » Authors » Adam Goodman
Adam Goodman

Adam Goodman

Adam has more than 30 years of experience working within all aspects of the FMCG industry, including retail management for Nature Food Centre, sales for Health from the Sun, and restructuring a key division for Tree of Life. He was instrumental in the creation and development of several new products and new product lines, creating and implementing sales and marketing programs as well as training and educational programs. Adam has developed numerous relationships with all key distributors and accounts such as United Natural Foods, KeHE, Select Nutrition/UNFI Wellness, Whole Foods Markets, Wegmans, Vitamin Shoppe, and Sprouts. Adam has created and implemented training programs for distributors, retailers, major accounts such as The Vitamin Shoppe, GNC, Wegmans, HEB, and Ahold divisional stores. He is currently VP-Sales and Marketing for Summit Rx, a leading contract manufacturer and private label company.

President, Nature's Supplement Brokers Brand Development
Articles

ARTICLES

Attract many buyers.

Where Have All the Brokers Gone? And What Can I Do About It?

Take a look at what is driving the changes...and actions to consider in your go-to-market strategy.
June 20, 2025
Adam Goodman

Companies have fewer options available for field representation, and now they need to make even more strategic decisions. Read on for 4 major Qs to consider.


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Adam goodman headshot 1

Is Joining a Trade Association Going to Make Any Difference to Your Business?

June 13, 2016
Adam Goodman
Only if you want to stay in business! If you think you’re up against it now, see what happens if there is no one standing between you and devastating legislation, at both the state and federal levels. That’s exactly what is happening, and happening quickly. Without us. Who exactly is “us?”...
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Adam goodman headshot 1

The News of Our Death is Greatly Exaggerated

April 4, 2016
Adam Goodman
Many (many) years ago I began my career in this industry as a retail manager. The fact that the chain (once among the largest) I worked for is no longer in business, should tell a lot about the changing retail landscape we live in today. Change certainly can be scary,...
Read More
Adam goodman headshot

The Time is now, or (very likely) never!

March 2, 2016
Adam Goodman
Let’s start by saying this as early and forcefully as I can. In my 25 years as a member of the natural products industry, we are facing perhaps our greatest challenges since our fight for the passage of DSHEA (and even that’s very much in play). Think I’m overreacting, think...
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Bob and Joan Ullman: A Personal Goodbye

August 20, 2015
Adam Goodman
It has been both my privilege, and good fortune to have been professional, and personal friends with the partners that make up the industry law firm of Ullman, Shapiro, and Ullman for more than 20 years.  Bob, Steve and Marc have helped me (among many others) in more ways that...
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