Daniel Lohman

How to Future Proof Your Business

August 27, 2021

The past 18-month period has taught us a lot. It also exposed many flaws in our supply system, how we promote, and the way brands and retailers interact. It has caused us to re-think our go-to-market strategies, as well as how to make it easy for shoppers to find and...

How To Prosper In 2021 and Beyond

February 19, 2021

Daniel Lohman

2020 changed the way we sell and buy groceries. It exposed inequities and serious issues in our food system. Reimagining a stronger and more equitable food system begins with leveling the playing field for natural retailers and brands. For example, while it is true that it costs more for organic...

Future Proof Your Store with Strategic Goal Setting

December 18, 2020

Daniel Lohman

We are all looking for a competitive edge, especially during this pandemic. It all boils down to two things: goal setting and execution. Effective goal setting is the most important component of your strategy across every business function. Without well-defined goals and objectives, you will never know if and when...

How Natural Brands and Retailers Can Gain an Edge in a Pandemic

October 22, 2020

Daniel Lohman

Brands and retailers are still struggling to gain their footing in our new normal. Natural brands and retailers are at a significant competitive disadvantage compared to their mainstream counterparts despite providing the healthy products consumers are demanding. But there is a simple way to level the playing field and give...

How Do You Future Proof Your Store In Uncertain Times?

August 20, 2020

Daniel Lohman

Our world has been turned upside-down in the last few months. Shopper buying habits have changed dramatically, with online retailers seeing tremendous gains. So how does a traditional natural retailer remain relevant and keep customers shopping in their stores? There is a better way to future proof your store and...

7 Merchandising Strategies that Increase Sales

June 18, 2020

Daniel Lohman

A “one size fits all” merchandising strategy won’t work in today’s competitive environment. Retailers who personalize their product assortments will gain a significant competitive advantage. Natural retailers have a unique opportunity to leverage their customer service strategies to personalize the shoppers’ journey and convert occasional customers into loyal shoppers. Strategies...

Grow Sustainable Sales Through Effective Merchandising

April 23, 2020

Daniel Lohman

Effective merchandising is essential to the long-term health of your store. Your shelves are frequently the first impression consumers have of natural products. Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on your shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket...

Expo West Strategies to Give Retailers a Competitive Advantage

February 19, 2020

Daniel Lohman

It’s that time again to be thinking about this year’s Natural Products Expo West. What are your strategies to maximize your time at Expo? How do you plan to capture the attention of customers in your market? Before you start mapping out your plan for Expo, walk your store, take...

Are Your Store’s Categories Too Small? Too Big?

December 19, 2019

Daniel Lohman

Managing product assortment has always been a challenge for every retailer. There are so many things to consider. For example, category sales, individual item contribution, brand promotional support, shopper demand, competitor sales ranking, item market share, and much more. Your product assortment communicates your commitment to your customers, what you...

Pricing Strategies that Boost Customer Loyalty

October 17, 2019

Daniel Lohman

Don’t believe the myth that a low price is the only thing that motivates shoppers to buy product in your stores. The reality is that consumers want quality products that deliver exceptional value. Natural health-focused shoppers know the true value of the products they buy. Let me explain. Have you...