The past 18-month period has taught us a lot. It also exposed many flaws in our supply system, how we promote, and the way brands and retailers interact. It has caused us to re-think our go-to-market strategies, as well as how to make it easy for shoppers to find and...
2020 changed the way we sell and buy groceries. It exposed inequities and serious issues in our food system. Reimagining a stronger and more equitable food system begins with leveling the playing field for natural retailers and brands. For example, while it is true that it costs more for organic...
We are all looking for a competitive edge, especially during this pandemic. It all boils down to two things: goal setting and execution. Effective goal setting is the most important component of your strategy across every business function. Without well-defined goals and objectives, you will never know if and when...
Brands and retailers are still struggling to gain their footing in our new normal. Natural brands and retailers are at a significant competitive disadvantage compared to their mainstream counterparts despite providing the healthy products consumers are demanding. But there is a simple way to level the playing field and give...
Our world has been turned upside-down in the last few months. Shopper buying habits have changed dramatically, with online retailers seeing tremendous gains. So how does a traditional natural retailer remain relevant and keep customers shopping in their stores? There is a better way to future proof your store and...
A “one size fits all” merchandising strategy won’t work in today’s competitive environment. Retailers who personalize their product assortments will gain a significant competitive advantage. Natural retailers have a unique opportunity to leverage their customer service strategies to personalize the shoppers’ journey and convert occasional customers into loyal shoppers. Strategies...
Effective merchandising is essential to the long-term health of your store. Your shelves are frequently the first impression consumers have of natural products. Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on your shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket...
It’s that time again to be thinking about this year’s Natural Products Expo West. What are your strategies to maximize your time at Expo? How do you plan to capture the attention of customers in your market? Before you start mapping out your plan for Expo, walk your store, take...
Managing product assortment has always been a challenge for every retailer. There are so many things to consider. For example, category sales, individual item contribution, brand promotional support, shopper demand, competitor sales ranking, item market share, and much more. Your product assortment communicates your commitment to your customers, what you...
Don’t believe the myth that a low price is the only thing that motivates shoppers to buy product in your stores. The reality is that consumers want quality products that deliver exceptional value. Natural health-focused shoppers know the true value of the products they buy. Let me explain. Have you...
