Articles by Daniel Lohman

Retail Done Right, 5 Simple Strategies You Can’t Afford to Overlook

June 26, 2018

Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend money they currently do not have to invest in expensive tools. On the contrary, retailers need brands to educate them on who their shoppers are, how...

How to Get Your Brand on the Shelf - What Retailers REALLY Need and Want

March 19, 2018

Daniel Lohman and Daniel Lohman, CPSA

Anaheim, CA — Expo West never fails to disappoint. As a mentor and member of the Pitch-Slam Selection Committee, it’s always exciting to see all the innovation and disruption in our industry. My team made it into the final four. A common theme and hot topic throughout discussions and presentations this...

Create A Compelling Retailer Sales Story

February 20, 2018

Daniel Lohman

Editor’s note: This month we offer a tip for our readers who want to get distribution for their brands. To get your brand on a retailer’s shelf you need to convince them your product will help them make more money. Sounds simple, right? Not so fast. First, you must have...

Meeting Shopper Needs Is a Win-Win For Brands, Independents

January 19, 2018

Daniel Lohman

Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, local schools and causes, and educating their loyal customers about brands specifically designed to meet their needs. Independent natural retailers fill a void...

How Independent Natural Retailers Can Grow Sales in a Hyper-Competitive Market

December 21, 2017

Daniel Lohman

How can small retailers remain competitive and grow in a hyper-competitive market? This is a question I get asked a lot. This is a question that needs to also include the brands these retailers sell. Most small brands owe their very existence and their start to the small retailer that...

5 Key Reports to Grow Sales and Profits

October 23, 2017

Daniel Lohman

You may have been told you need sales performance reports to better manage your natural business, but where do you start? It’s important to understand not all reports are useful and the wrong reports will only serve to confuse and distract you. This is why you need to understand what...

Strategies For Natural Products Retailers To Stay Competitive

August 31, 2017

Daniel Lohman and Daniel Lohman, CPSA

Natural products can now be found on retailer’s shelves across all channels. In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this...

Why Natural Retailers and Brands Need to Be “Social”

August 21, 2017

Daniel Lohman

Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know, like and trust. Experts continually talk about the ability to target consumers. They all have different ideas on what works best. The brands and retailers who...

Grow Sales and Compete More Effectively with Strategic Partnerships

June 20, 2017

Daniel Lohman

Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute...

Assortment Strategies That Delight Customers

April 24, 2017

Daniel Lohman

A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited...