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Home » Authors » Kaylynn Chiarello-Ebner

Articles by Kaylynn Chiarello-Ebner

Editorial 90

A New Year, A New Tradition

December 18, 2014
Kaylynn Chiarello-Ebner
Possibly one of the most famous Person of the Year recognitions in the United States was actually a bandage intended to cover up a faux pas. A ground-breaking aviator who made a pioneering trans-Atlantic flight had inadvertently not made it onto the cover of a popular news magazine that year...
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Editorial 89

The Internet Is Not Holding You Hostage

November 24, 2014
Kaylynn Chiarello-Ebner
About a decade or so ago, when Internet buying was starting to get really hot, I remember hearing of an experiment. A man tried living for a year without leaving his house, even banning face-to-face contact with anyone. The challenge was to see how easy it would be to buy...
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Beverages 11

Drink Up!

October 21, 2014
Kaylynn Chiarello-Ebner
Five key beverages trends from 2014.Avoiding artificial food additives and excessive amounts of caffeine and sugar are at the top of many Americans’ criteria for a healthy diet. Perhaps nowhere are these preferences so abundantly clear as in the beverages market segment. Here are five key trends to keep an...
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Editorial 88

Getting to Know Who’s Who

October 17, 2014
Kaylynn Chiarello-Ebner
Welcome to the 2014 edition of the WholeFoods Who’s Who of Manufacturers and Suppliers, the only reference tool of its kind in the natural products industry. In these pages, you will find listings of hundreds of companies and thousands of individuals who work for these companies. We also have a...
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Womens 3

Promoting Women’s Health in Your Store

September 25, 2014
Kaylynn Chiarello-Ebner
It’s October. Time to focus on the ladies.What kinds of promotions and activities does your store have planned for the month of October? Carving your logo into a pumpkin? Gluten-free pies in your café? In honor of Breast Cancer Awareness month, perhaps you should add a women’s health focus to...
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Editorial 87

The Incredible Shrinking Industry

September 23, 2014
Kaylynn Chiarello-Ebner
Over 11,150 Facebook comments. Within 48 hours of the initial post, that’s how many fans turned to the Annie’s Facebook page to voice their opinions over the announcement that General Mills was buying the 25-year-old company. As you can imagine, the comments have been mostly negative. But what’s really at...
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Marine 3

Keys for Reeling in Omega-3s Sales

August 20, 2014
Kaylynn Chiarello-Ebner
How to keep shoppers invested in marine oils.Globally, the omega-3s market is big bucks. The Global Organization for EPA and DHA Omega-3s (GOED) recently estimated that revenue in 2013 from omega-3s was $1.79 billion worldwide and volume was 88,074 metric tons (1). While worldwide sales were up 11% from the...
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Haba 1 4

The Makings of a HABA Best Seller

August 20, 2014
Kaylynn Chiarello-Ebner
What’s selling in personal care, and why.There are thousands and thousands of natural health and beauty aids (HABA) on the market, so a SKU must be pretty special to stand out from the crowd. WholeFoods recently spoke with several players in the personal care market about what makes a best...
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Editorial 86

A Bitter–Sweet Reality

August 18, 2014
Kaylynn Chiarello-Ebner
­­Let’s say you traded your quiet ho-hum life for one filled with fame and glory. Sure, the dollars that come with prominence in our society are bountiful, but after a while, thorns would start to grow. Lost quality time with those who knew you from the beginning would weigh heavily,...
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Kids supps 3

Supplements: What Do Kids Really Need?

July 18, 2014
Kaylynn Chiarello-Ebner
The truth about which supplements are needed during childhood.Imagine tripling your body weight within one year. Well, that’s status quo for the average healthy baby, who triples his/her birth weight before their first birthday. By age two, birth weight is often quadrupled. And from about age three through puberty, many...
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