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WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

info@wfcinc.com

Articles

ARTICLES

FDA Approves Second Generation Innate Potatoes

January 25, 2016

WholeFoods Magazine Staff

The Food and Drug Administration (FDA) has concluded that J.R. Simplot Company’s second generation of Innate Russet Burbank potatoes are not materially different in composition, safety and other parameters from other potatoes or potato-derived food currently on the market. FDA’s safety consultation was voluntarily requested by Simplot and after the...

Top Five Trends from Winter Fancy Food Show

January 25, 2016

WholeFoods Magazine Staff

With the Winter Fancy Food Show come and gone, let’s look back on the emerging trends seen at the show as pinpointed by Specialty Food Association’s Trendspotter Panel as well as some representative products. Southeast Asian Influence: Bak Kwa meat snacks by Little Red Dot: Bak Kwa is Singapore style...

Monsanto Sues to Prevent California From Listing Glyphosate as Carcinogen.

January 22, 2016

WholeFoods Magazine Staff

According Reuters, Monsanto has filed a lawsuit against California’s Office of Environmental Health Hazard Assessment (OEHHA) and its acting director Lauren Zeise , after the agency announced in September its intent to add glyphosate (brand name Roundup) to the state’s list of cancer-causing chemicals. California law requires the state to...

Frontline Slams Supplements Industry

January 21, 2016

WholeFoods Magazine Staff

Arlington, VA—PBS aired a Frontline segment on “Supplements and Safety” on Jan. 19 suggesting that supplements are unsafe, make fraudulent claims and are unregulated. Correspondent Gillian Findlay focused on several extreme cases involving bad industry players that functioned outside the bounds of the law. For instance, she focused on a...

Lutein, Zeaxanthin and Mixed-Carotenes Reduce AMD in Study

January 21, 2016

WholeFoods Magazine Staff

Boston, MA—A group of researchers from various institutions including Harvard T. H. Chan School of Public Health, Brown University and Harvard Medical School have published a study in JAMA Ophthalmology suggesting that certain nutrients may lower the risk of developing age-related macular degeneration (AMD). The researchers analyzed data previously collected...

Beta Glucan Keeps Kids Healthier

January 21, 2016

WholeFoods Magazine Staff

Beloit, WI—New data suggest that kids taking a branded beta glucan are healthier than other children. For three months, researchers from H&J CRO International Inc. in Beijing, China, gave 156 healthy children (ages one to four) one of three regimens: either 75 mg of a proprietary yeast beta 1,3/1,6 glucan...

Veggie Fries

January 21, 2016

WholeFoods Magazine Staff

Healthy Life Brands Inc. offers frozen French fries made with vegetables, potatoes and legumes. Varieties include Carrot & Potatoes, Broccoli & Potatoes, Chickpeas with Red Peppers & Potatoes and Kale, Tuscan Beans & Potatoes. These gluten-free allergen-friendly products contain nine vegetable servings in each 14-oz bag. P.O. Box 812428, Wellesley,...

Coated Truffles

January 21, 2016

WholeFoods Magazine Staff

We the Pie People introduces JC’s Pie Bites, a non-GMO truffle candy coated in a crunchy crust. Varieties include Caramel Turtle, Chocolate Silk, Mint Chocolate Cookie, and S’mores. In addition to PieBites, the firm makes Pie Pops (a frozen cream dessert that comes in eight different flavors) and Nudies (a...

Product Profiles: Bluebonnet Nutrition Corporation

January 20, 2016

WholeFoods Magazine Staff

Getting a Nutritional Jumpstart on Your 2016 Weight-Loss Goals Q: What is the current overweight/obesity status in the United States? A: Obesity has become a global public health problem, which affects millions of people worldwide. In fact, the increasing prevalence of obesity in the United States is an extremely costly...

Supplier Briefs: February 2016

January 20, 2016

WholeFoods Magazine Staff

Woodland, CA-based Western Foods is now SQF Level 2 Certified. National Enzyme Company of Forsyth, MO, expanded its facility to create additional office space for its quality control, information technology and marketing groups. The new 3,200-ft2 building replaces offices that were damaged in a fire in 2015. Ethical Naturals Inc.

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