WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Longevity by Nature Announces Strategic Marketing & Distribution Partnerships

October 22, 2021

WholeFoods Magazine Staff

Temecula, CA—Longevity by Nature announced that it has entered into agreements with two national marketing and distribution companies: National Sales Associates, a national sales and marketing brokerage agency specializing in natural, organic, and specialty products; and wholesaler United Natural Foods, Inc. (UNFI). “These strategic partnerships will help drive future sales...

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NPA: Intellectual Property Protection Key to Consumer Safety & Innovation for Natural Products Industry

October 22, 2021

WholeFoods Magazine Staff

Washington, D.C.—Stressing the importance of intellectual property protection for both consumer safety and product innovation, the Natural Products Association (NPA) has filed comments with the U.S. Patent and Trademark Office calling for strong intellectual property protection for nutritional supplements. NPA submitted comments regarding a patent eligibility jurisprudence study requested by Senators...

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Low-Sugar Cookies

October 22, 2021

WholeFoods Magazine Staff

Quest Nutrition has introduced Quest Frosted Cookies, soft baked cookies with a chocolaty coating. Available in Birthday Cake and Chocolate Cake, the cookies contain less than 1 gram of sugar, 5 grams of protein, and 1 gram of net carbs each. www.questnutrition.com...

Kerry Releases Plant-based Dairy Alternative Toolkit

October 21, 2021

WholeFoods Magazine Staff

Beloit, WI—There is great market potential in the plant-based dairy alternative category, with innovation in beverages, frozen desserts, and vegan slices, and more. To help companies and startups stand apart from the crowd, Kerry has released a Plant-based Dairy Alternative Toolkit. This virtual toolkit is designed to give innovators in...

Humm Kombucha Secures $8MM Line of Credit

October 20, 2021

WholeFoods Magazine Staff

New York, NY—Humm Kombucha has secured a $8MM line of credit from Gerber Finance, an eCapital company. The deal was completed under the company’s Naturally Gerber Finance division, according to a press release. "We are passionate about brands that are positively impacting people’s health and happiness and have deep experience...

INHABITANTS: An Indigenous Perspective Documentary Shares Wisdom Amid Climate Crisis

October 19, 2021

WholeFoods Magazine Staff

A new climate preservation documentary is raising awareness about the climate crisis. INHABITANTS: An Indigenous Perspective follows five Native American tribes as they adapt to today's climate crisis by restoring their ancient relationships with the land. A press release from INHABIT Films points out that Native Americans had successfully stewarded and shaped...

NSF Celebrates DSHEA Anniversary with Open Access to Dietary Supplement cGMP eLearning Course

October 19, 2021

WholeFoods Magazine Staff

Ann Arbor, MI—To launch its new self-paced eLearning courses and celebrate the 27th anniversary of the Dietary Supplement Health and Education Act of 1994 (DSHEA), NSF International announced that it is offering no-cost access to an introductory eLearning module. To participate, visit NSF's online training portal and use the promo...

NJ Labs Celebrates 85 Years in Testing Industry

October 19, 2021

WholeFoods Magazine Staff

New Brunswick, NJ—NJ Labs is celebrating its 85th year in operation—and looking back at its past while exploring what the future holds in the analytical testing industry. Recalling the early days, the company shared that Dr. David Levowitz, then at Rutgers University, saw a need to promote quality in dairy...

Sprouts Livestream Event to Address Anxiety, Immune Support

October 19, 2021

WholeFoods Magazine Staff

Phoenix, AZ—On October 20 at 5 p.m. PDT, Sprouts Farmers Market will present an exclusive wellness livestream event addressing how food and nutrients can ease anxiety and inflammation while supporting a healthy immune system. The event will aims to help attendees renew their physical and emotional balance before the holiday...

In Memoriam: Stephen Edward Lipscomb

October 19, 2021

WholeFoods Magazine Staff

Stephen Edward Lipscomb passed away on August 22, 2021, at the age of 70. Loved ones shared the news of his passing and remembered his many joys and accomplishments in an obituary, while industry colleagues shared memories of Stephen on LinkedIn. Stephen's career took him from coast to coast, working...