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Home » Authors » Phil Goodman

Articles by Phil Goodman

Philgoodman 3

Social Media and Generations

July 22, 2014
Phil Goodman
Are you ready for the Challenge? The majority of the people that utilize social media are from Generation-Y (20-37 years old in 2014).  If one is looking to see how social media will evolve by 2020, Generation-Y and Millenniums  will remain the dominate users. A generation’s mindset is created by...
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Tipof month 3

Selling to Generational Mindsets Will Increase Sales

June 19, 2014
Phil Goodman
Do you factor generational differences into your approach to acquiring new customers? How much thought do you give to a generational mix when designing your advertising and marketing programs? Are you looking for a new method to stay ahead of your competition and stay on the leading edge? If so,...
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Philgoodman 2

The Global Generation

June 18, 2014
Phil Goodman
Generation-Y is the 72 million people born in the US from 1977 to 1994.  They are also called Gen Y or the Echo Boomers because they are (mostly) children of the Boomers, and almost “echo” the number of births of the Baby Boom generation of 76 million. Generation-Y got their...
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