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Home » Topics » Columns » Tracking Transparency

Tracking Transparency
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Gettyimages 1017680574

Knowing What’s in the Bottle Adds Value 

February 14, 2020
Scott Steinford
Consumer interest in the ingredients found in products ranging from food to cosmetics continues to increase. Consumers are seeking more assurances and trust in the purchases they make, and there really is a hierarchy of decision-making criteria around the impact of label information provided on consumer purchase decisions. A Label...
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Five Truths from 2019 to Turn into a 2020 Advantage

January 23, 2020
Scott Steinford
A Greek philosopher noted that “The only constant in life is change.” Over two millennia later, a French writer said: “The more things change the more they stay the same.” Both statements reflect reality, especially in the world of retail. The world of commerce is changing rapidly, but the fundamental...
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The Dietary Supplement Consumer Bill of Rights

December 13, 2019
Scott Steinford
In 1962, President John F. Kennedy urged us to seek consumer protection by suggesting a Consumer Bill of Rights, and he was right, but no one could have anticipated the changes in the marketplace (in total and online) some 55 years later. Yet what was conceived in 1962 must also...
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Contract manufacturing 1

Supply Chain Transparency Matters to Consumers

November 15, 2019
Scott Steinford
If you were to ask 10 people their thoughts on the term “supply chain,” you’d likely get 10 different answers as to what it truly means. Businessdictionary.com defines supply chain as: Entire network of entities, directly or indirectly interlinked and interdependent in serving the same consumer or customer. It comprises...
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Reality speaking: The Vulnerabilities of Amazon and Online Retail 

October 12, 2019
Scott Steinford
Doom and gloom announcements foretelling the demise of brick and mortar stores never cease, but the data doesn’t support that message. The International Council of Shopping Centers reports that 78% of consumers prefer to shop in-store, and physical stores still generate 94% of total retail sales.  Take Wal-Mart. Less than...
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Amazon delivery van

Fast, Free Delivery: What does it really cost?

September 23, 2019
Scott Steinford
Much is made of an e-tailer’s ability to out-serve traditional retailers. Recent programs such as expanded scope of inventory and delivery services at Amazon would seem to be increasing this advantage, but perhaps it depends on the direction you look. There was a time when Domino’s Pizza offered a “30...
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Supplements e1521475773121

Can the Playing Field Be Leveled?

August 16, 2019
Scott Steinford
You take great pride in the quality and selection of the products provided in your store. You responsibly do all you can to provide safe products to your customers and vet each supplier and the products offered. Imagine a change in your business model that allowed anyone with a product...
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Chinaamerica trade war

Trade War Raises Industry’s China Conundrum…Again

July 15, 2019
Scott Steinford
The trade war is in full force between the United States and China with the dietary supplement industry on both sides caught in the crosshairs. This war is already having an impact on consumer sentiment and pricing, and while it is likely that the trade war will end at some...
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Supplements e1521475773121

The Amazon Effect on Dietary Supplements

June 14, 2019
Scott Steinford
While Amazon began by selling books, the impact the corporation has on the total economic market now affects almost every consumer and business segment in some way. Amazon sells diapers and coffins and just about everything in between. If Amazon doesn’t sell it now, it’s rumored they’ll start soon, as...
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Cbd oil

CBD – When it stands for Cannot Be Denied

May 22, 2019
Scott Steinford
Many retailers have been sitting on the fence regarding an entry into the cannabidiol (CBD) market. The confusion is understandable. The market for CBD was emerging long before December 2018 when President Trump signed into law the Agricultural Improvement Act of 2018 (commonly referred to as the 2018 Farm Bill).
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