Natural products industry companies share overviews on the latest science on their branded ingredients and products to support wellbeing.

The pet supplement category is booming putting retailers in an ideal position to become a trusted resource for quality pet nutrition.

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

DSM-Firmenich has introduced new ingredients for pet formulations, including a cheddar food enhancer and omega-3s. 

What are the top trends, innovations, and success strategies in the booming natural pet care category? Take a look!

Zesty Paws has announced Healthy Aging NAD+ Precursor, a healthy aging supplement for dogs. 

Rockster has released a new superfood product for dogs, made with bio-organic ingredients and is intended to improve dogs' health. 

NOW Pets has introduced UC-ll Advanced Joint Mobility Supplement, formulated with Lonza’s UC-ll .

The National Animal Supplement Council (NASC) shared positive results research showing the tolerability of broad spectrum cannabidiol (CBD), broad spectrum CBD with cannabigerol (CBG) and broad-spectrum CBD with cannabidiolic acid (CBDA) in healthy male and female dogs when given a daily dose for 90 consecutive days.

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.