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It’s Showtime!

Get set to shine as the natural products industry fall trade show season kicks off.

August 20, 2025

Maggie Jaqua, Content Director

As summer winds down, team WholeFoods Magazine is gearing up for a flurry of natural products industry events.

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Tip of the Month

The Key to Myth Busting Misinformation

Connecting on values is 3 to 5 times more important than sharing data or science...here's how to get your message across.

August 7, 2025

WholeFoods Magazine Staff

How should you respond when someone is saying something that simply is not true? That was the topic of the session Myth Busting Misinformation: How to Counter Science Denial at IFT First.

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Presenting the 2025 OSC Packaging Innovation Award Winners

A panel of expert judges familiar with materials science, waste management, and sustainable manufacturing, elected this year's award recipients.

July 14, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

At Natural Products Expo West, OSC Packaging Collaborative honored brands and material providers committed to sustainability.

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Research

Research Updates: Mental Wellness, Active Aging, Skin Health and More

Get the latest science overviews from companies in the natural products industry, including dsm-firmenich, TSI Group, NAI, and more.

July 10, 2025

WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

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Research Updates: Digestive Wellness, Immune Support, Skin Health and More

Get the latest science overviews from companies in the natural products industry, including NutriScience Innovations, TSI Group, Verb Biotics, Natures Crops and more.

July 2, 2025

WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

India Was New, but the Yes Came Naturally

Success doesn’t hinge on skill, connections, or even timing. It’s about boldness. The simple act of saying yes moves the needle.

June 30, 2025

Amy Summers, Founder and President, Pitch Publicity

Amy Summers of Pitch Publicity reflects on key takeaways from her experience in India at the Nutrify Today C-Suite Sumflex.

Registration Open for CONVERGENCE '25

Informative speakers will educate guests through industry-advancing discussions.

June 3, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The three-day event will gather dietary supplement and functional food space members for insightful conversations shaping the future of both industries.

Natural Products News Briefs: Natural Grocers, SGS Nutrasource, OmniActive & More

What's new in natural? Catch up on the latest!

May 24, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Wrapped Up: 2025 Natural Products Expo West

The 44th edition of the trade show featured education sessions, networking events, and more than 3,000 exhibitors showcasing natural and organic products.

May 23, 2025

WholeFoods Magazine Staff

Natural Products Expo West drew 64,000 members of the natural products community to Anaheim. Here's a look at what took place.

6th Annual SOHO Healthfest a Success

With great interest in its events, SENPA is adding more shows to best serve independent retailers.

May 16, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

This year's SOHO Healthfest in Dallas featured a State of Industry networking event and the announcement of an upcoming show in New Jersey to serve more independent natural products retailers.