Bloomingdale, IL–NOW announced the launch of its new national brand campaign, which emphasizes affordable products for health with its motto: “Feel good spending less with NOW." Imagery for the campaign focuses how optimal [caption id="attachment_88969" align="alignright" width="238"] Courtesy of NOW[/caption] health feels for consumers, rather than focusing on physical activity.
Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine. I know half my marketing budget is working; I just don’t know which half. An old joke or a wise quote, it’s hard to know...
Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know, like and trust. Experts continually talk about the ability to target consumers. They all have different ideas on what works best. The brands and retailers who...
