Portland, Oregon-- Icon Foods, in collaboration with China's BioLotus Technology Lasa Inc., announced the launch of a new sweetener called RA99M, in a press release. RA99M is a compounded stevia-based sweetener made from multiple extracts, including Rebaudioside M and Rebaudioside A, and is described as "350 times" sweeter than sugar,...
According to Nielsen’s Global Health and Wellness report, 62% of Americans say they want to reduce the amount of sugars in their diets. As transparent labeling rolls out on store shelves, shoppers’ awareness levels will increase as well. That’s sweet news for the makers of alternative sweeteners and those who...
Excess sugar is public health enemy #1 and as your customers seem to want to have their cake and eat it too, manufacturers are busily innovating to supply alternative sweeteners. Part of the heightened awareness is caused by growing government pressure. The U.S. Food and Drug Administration (FDA) has adapted...
Kuala Lumpur, Malaysia – PureCircle’s new stevia leaf-based flavor enhancers for vanilla and cocoa flavors are a way to produce products at a manageable price point, the company said on Tuesday. The new products qualify to be labeled as natural flavors on product ingredient labels, according to a company statement.
Arizona-based Wisdom Natural Brands founder and CEO James A. May has passed at the age of 80 due to heart complications. May was known worldwide as the Father of Stevia since Wisdom Natural brands created SweetLeaf Stevia Sweetener. Over the years May had been awarded multiple times for his work in...
Sugar is pervasive in the American diet. The average American consumes around 22 teaspoons of added sugar per day, amounting to an additional 350 calories (1). For some perspective, one teaspoon is equal to 4 grams of sugar, which means people consume, on average, 88 grams of sugar per day...
