“COVID-19 is drawing consumers’ attention to how we treat our planet and the future of the environment,” said Joseph Siani, CTO and Co-founder of W-Cycle, in the press release. “There is greater demand — and pressure — on brands to offer environmentally responsible products. Providing a compostable solution for ready meals, and meat products allows us to help food manufactures as well as consumers ditch plastic containers and create a cleaner environment. Together, we can put end to plastic pollution. We are currently marketing SupraPulp trays and connecting with strategic distributors, the demand is outstanding.”
Related: Sustainability Solutions: Focus on Packaging Symrise Commits to Sustainable Supply Chains Upcycled Food: Working to elevate food to its highest value and best useSupraPulp packages can be frozen and heated in an oven, steam cooker, or microwave; the press release notes that it is compostable, uncoated, and toxin- and metal-free. The press release adds that SupraPulp will not absorb liquids, leak, or soften when in contact with liquid, making it useful for packaging fresh meat, poultry, and seafood. And the material is compostable.
“Dispose SupraPulp packages the same way as you would your salad,” said Lior Itai, CEO and Co-founder of W-Cycle, in the press release. “This food-grade, compostable packaging is a one-to-one replacement for its plastic counterpart. There are other compostable solutions on the market, but SupraPulp has game-changing functionality consumers need when they want to heat, freeze, or microwave convenience food products. Plus, SupraPulp trays have a luxury look and feel compared to plastic, aluminum, or bioplastic containers.”