Philadelphia, PA–Natural Products Expo East, which took place September 28 to October 1 at the Pennsylvania Convention Center, drew more than 1,200 exhibitors (including 425 first time exhibitors) and more than 18,000 registered attendees, according to Informa. TheWholeFoodsMagazine team was in attendance, scoping out trends, getting updated on the latest science, and sampling the wholesome deliciousness.

WholeFoodsPublisher and VP of Media Heather Wainer, along with Content Director Maggie Jaqua, presented awards to winners of the 2022 Natural Choice Awards (NCA) on the show floor.

Flax4Life received an NCA in the Sensitive Diets category.

Bringing home the top honor in the Hair Care category: Acure Shampoo and Conditioner

Solgar took home awards in the Herbs category for Solgar Full Spectrum, and in the Children's category for Solgar U-Cubes Multivitamin & Mineral Gummies.



Wainer and Jaqua presented the Trace Minerals team with a NCA in the Active Nutrition category for Trace Minerals Electrolyte Stamina Power Pak

zand heritage
Two Better Being Brands scored awards. Zand Elderberry Products won in the immune health category, and Heritage Store Rosewater Facial Mist was voted top by retailers in the Skin Care category.