New Port Richey, FL —SENPA, the non-profit trade association that produces SOHO Expo and Strategies for Success Road Shows, along with comprehensive continuing education programs has announced new branding initiatives for the association.

SENPA has been a long chartered regional member of Natural Products Association (NPA) and on Sept. 19, 2017, President Michelle DuFresne announced SENPA will no longer charter with NPA.

"SENPA and the Board of Directors believe we can better serve our membership with this change and align the association with additional groups that serve the natural products industry and foster the growth of SENPA membership," said DuFresne.

The Board of Directors has unanimously adopted a new Mission and Vision statement for the Association to include supporting the industry through education, networking and advocacy for the right to buy and sell natural products by empowering healthy choices and business development. "Our focus has always been serving the natural products retailer and the companies that serve them," said DuFresne.

"SENPA will be expanding our education and advocacy approach to better serve the membership," said Debra Short, SENPA Executive Director. "SENPA's strategic plan for members will allow SENPA not only to be theSource forEducation in theNaturalProduct industry but also for being a voice for independent retailers onAdvocacy issues."

SENPA opened its membership to the entire country last December and has seen membership grow by about 15%, Short toldWholeFoods.

The move will allow the organization to start aligning itself with other industry associations.

"We're very excited. We're building a foundation. Our  name, just like NIKE, is now SENPA," Short said.