Solon, OH and San Francisco, CA— RangeMe, an online platform that connects retailers with suppliers with new products has recently been acquired by Efficient Collaborative Retail Marketing (ECRM), a company that assists buyers and suppliers by providing services such as category development and planning as well as product discovery. RangeMe will streamline that process with their existing platform which helps potential buyers efficiently find new products while also assisting the suppliers and manufacturers with increased access and control over the marketing of said products.

"Together with RangeMe, ECRM will be better positioned to provide even more strategic value to our clients by offering incredibly effective product discovery and category planning solutions," said Greg Farrar, CEO of ECRM in a press release. "We look forward to welcoming the RangeMe team and working together to help shape the evolving retail industry."

Based in San Francisco,RangeMe has expanded to almost 65,000 suppliers and 210,000 active products encompassing all categories by utilizing the platform they have developed. "ECRM has been, and continues to be, the industry standard in category planning services," said Nicky Jackson, CEO and Founder of RangeMe in a statement. "We are excited to bring our industry-leading online sourcing technology and unprecedented growth to ECRM. Together, we are able to position ourselves as the complete and preferred end-to-end category sourcing solution in retail today and for the future."

Customers will benefit from the acquisition as the streamlined technology brought to ECRM by RangeMe will assist in the advancement of the CPG industry.

"Technology has always been a crucial component of our business, but this acquisition will accelerate and strengthen our ability to help buyers and sellers work through the category planning process as the most complete solution in the retail industry," said Farrar. "By incorporating RangeMe's digital product discovery solution into ECRM's processes and services, we can be the true extension of the buyer's sourcing and category planning efforts."