orro is a plant-based Mini-Meal, sustainably packaged and available in vanilla and chocolate flavors, offering 16g of non-GMO pea protein, 23 vitamins and minerals, 300 calories, and good fats. The brand will be expanding later this year, with flavors inspired by Brown’s favorite vegan recipes.
"I'm so excited to be partnering with orro!” Brown said in the press release. “After fully embracing a vegan lifestyle almost five years ago, it became important for me to find delicious plant-based options that I actually enjoy. When I tried orro for the first time, I immediately knew this was something different. The taste is exquisite and it's perfect for when you're on the go or need some quick fuel on long days in between meals."
Brown creates video content for millions of viewers, educating her followers on her plant-based lifestyle, frequently showcasing orro in her videos.
Related: Nestlé Health Science Acquires Plant-Based Protein Brand No Cow Partners With Country Singer on Campaigns, New Flavor ADM Points to 7 Top Trends for Alt Proteins"We created orro for people on the move, and Tabitha Brown embodies our vision for the brand," said Shaun Neff, Founder of orro. "She's a fast-paced, driven entrepreneur who balances work and motherhood and cares about what she puts in her body. I can't think of a better fit for the brand."
David Orr, orro CEO, added: "We're thrilled to welcome Tabitha to the orro family. We knew from the start her values and drive aligned completely with ours and we couldn't be happier with this partnership. Tabitha is such an impactful voice for not only the plant-based community but for anyone looking to make healthier lifestyle choices making this the perfect partnership."