Littleton, CO—Aloha, makers of plant-based protein products, is partnering with Peloton instructor Kendall Toole.

“Having Kendall join the ALOHA team is a big, exciting step for our company,” said Brad Charron, CEO, ALOHA, in the press release. “This initiative is built around the truth that small steps lead to big impact and gives us an additional way to help people stay the course along their path.”

Toole will anchor a year-long crowdsourced motivation campaign built on the idea that community can be a force for positive change. She will share tips, tricks, skills, and strategies that have helped her along her journey, with the goal of inspiring others to stay the course on their journeys to health. She’ll be joined by a hand-picked team who will share their own perspectives and stories that speak to a different theme or skill.

“The power of community is more vital than ever to our overall well-being, but I know firsthand it can be difficult to ask for the support you need,” Toole shared in the press release. “I also know there are more joyous ways to do most things that feel hard, like eating better, exercising more, and taking time to focus on your physical and mental health. I hope through this partnership that we can make it a little simpler and a lot more fun to become—and maintain—your healthiest self.”

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Every month, Aloha and Kendall will focus on sharing a different topic or tool while exploring additional ways to boost the message, including partnering with nonprofits, taking deep dives on topics important to Toole, and creating digital ways for fans and followers to participate and share their journeys.

To learn more and see the brand campaign video,