Denver, CO—No Cow has partnered with Jessie James Decker, a country singer-songwriter, author, entrepreneur, and mother of three, according to a press release.

“We are thrilled to partner with such a talented and dynamic female-entrepreneur,” said Paul Rabaut, Director of Marketing at No Cow, in a press release. “She’s a health and wellness guru, one of the hardest working women across several industries, and a busy on-the-go mother. Jessie represents so many of the consumers we strive to impact on a daily basis. We couldn’t be happier to be working together, and I know that fans of Jessie and fans of No Cow will have a lot of fun with this partnership.”

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All No Cow bars are made with pea and rice protein and sweetened with monk fruit and stevia. They’re gluten-, soy-, and dairy-free, as well as vegan, Kosher, and Non-GMO Project Verified.

In addition to campaigns throughout 2022, Decker is collaborating with No Cow’s R&D team to finalize a protein bar flavor to be released in the spring. She’s currently asking for fan input viaInstagramto help her finalize the new flavor: Chocolate Raspberry or Chocolate Almond Coconut.

Decker will soon kick off her “The Women I’ve Become” Tour, in support of her latest album. She is also a best-selling author, starred in reality TV showEric & Jessie: Game On, and launched her own clothing brand, Kittenish, all while remaining an involved mother.

"Getting enough protein in my diet is essential for my busy schedule and active lifestyle,” said Decker. “No Cow has become my favorite source of on-the-go nutrition and I couldn’t be more excited to partner with this plant-powered protein brand that keeps me energized all day long.”