Naperville, IL—KeHEhas announced the winners of its recent Trend Finder event. Over 100 suppliers were given the chance to join one-on-one pitch meetings with KeHE’s Category Management team, and a dozen were selected to be added to the distributor’s robust assortment.

“Innovation is one of our core principles and KeHE is always looking to partner with up-and-coming brands that are pioneering their category,” said Rachelle Radcliffe, Director of Brand Development at KeHE, in a press release. “We know how much this opportunity means to a small business, which makes the selection process extremely difficult, however we are excited to work with each of these deserving brands to help them reach their maximum potential in the marketplace.”

Selecting brands based on ingredients, innovation, taste, scalability, packaging, purpose, and passion, KeHE awarded the following brands “Golden Tickets.” The brands moving on to the next step of the distributor’s onboarding process:Each brand will gain exposure to over 30,000 retail locations and support the distributor’s retail partners in bringing innovation and new products to their customers. KeHE also will offer supplier promotional programs free of charge to the 12 winners.

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