Naperville, IL—KeHE Distributors has announced the Golden Ticket winners of its recent Diversity TrendFinder event, who will be fast-tracked into the company’s DIVERSEtrade program.

Nearly 200 suppliers were each given 20 minutes to pitch their brand to KeHE’s Category Management team, which chose 20 suppliers to be added to the distributor’s assortment. Golden Ticket recipients were selected based on diversity, equity, inclusion, ingredients used, how the products taste, product packaging, and company purpose.

“Diversity, equality, and inclusion is not only a top priority for us at KeHE, but we also want to make an impact in the natural food industry, which is why our latest TrendFinder event was dedicated to sourcing brands that are minority lead,” said Rachelle Radcliffe, Director of Brand Development at KeHE. “We believe that women, BIPOC, LGBTQIA+, veterans, and people with disabilities deserve the opportunity to get access to KeHE’s expertise and we can’t wait to help them grow their brand in the marketplace.”

The brands chosen:These brands will gain exposure to the 30,000+ retail locations KeHE distributes to. Additionally, KeHE is offering each brand promotional programs free of charge.

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