Cypress, CA—Earth Friendly Products has joined TerraCycle in the launch of Loop, a distribution platform that helps consumers reduce their dependence on single-use packaging and help protect the environment, according to a press release.

Loop enables consumers to buy products in customized, brand-specific durable packaging that is collected, cleaned, refilled, and reused, according to the release. Purchases can be made throughLoop’s websiteand at selected retailers in the U.S. and Europe.

Earth Friendly Products will start rolling out its new packaging options for ECOS products like in late 2019, as the latest green science initiative the company is taking part in; It’s already carbon-neutral, water-neutral, and zero waste-certified.

The Loop initiative launched in Paris and New York this month and will begin test markets in London, Toronto, and California in 2020.