Chico, CA—Natural fruit beverage manufacturer R.W. Knudsen will commemorate its 50th anniversary in business with consumer promotions throughout the year. Efforts so far included a limited run giveaway of 5,000 specially designed commemorative bottles of Sparkling Concord Grape through the brand’s Facebook and Twitter pages. Prizes will be distributed in 2011 from their Facebook page and from, including products and specially designed 50th Anniversary 2011 calendars, which honor the brand’s heritage.

The company will award a trip to Napa Valley to highlight the brand’s beginnings at an organic grape orchard in nearby Paradise, CA. This promotion will be advertised at retail level with specially marked neck hangers, a digital advertising program, sampling events across the country and a radio campaign in San Francisco, Seattle, Denver, Chicago and Boston. 50 Healthy Living Tips are available to consumers on the company’s Web site, in addition to a historic company timeline and video.

Published in WholeFoods Magazine, February 2011 (online 12/20/2010)