Acquisitions, new launches, new partnerships, awards, new initiatives and more.

The Organic Trade Association launched a new consumer Web site, “Organic. It’s Worth It,” located at The site offers basic facts about organic, tips on using organic around the house, organic recipe ideas, the latest in organic news and trends, and a “Featured Expert” section. There is also a poll that allows consumers to voice their opinions on a variety of issues related to organic agriculture and products.

Simply Organic and Frontier Natural Products Co-op of Norway, IA announced the establishment of a scholarship award in perpetuity for the Apprenticeship in Ecological Horticulture at the University of California, Santa Cruz (UCSC). A combined contribution of $130,000 was given to the UCSC Center for Agroecology and Sustainable Food Systems.

Richvale, CA-based Lundberg Family Farms announced that 66 of its products have been verified as meeting the standard for avoiding genetically modified organisms (GMO) by the Non-GMO Project.

The 35th Winter Fancy Food Show presented by the National Association for the Specialty Food Trade held in San Francisco, CA (January 17–19) had the highest attendance of any Winter Show in the past five years. The three-day event at Moscone Center, which ended Jan. 19, drew 16,780 buyers of specialty food from across the U.S. and around the world.

Denver, CO-based Salba Smart has granted exclusive usage rights to Brooklyn, NY-based HAPPYBABY, a brand of organic meals for babies and toddlers.

Lehi, UT-based XanGo, LLC announced it has reached a milestone in its efforts to feed malnourished children and adults around the world, with the donation of its one millionth meal through the XanGo Meal Pack program.

March 20 marks the 25th anniversary of The Great American Meatout, the world’s largest annual grassroots plant-based diet education campaign, coordinated by Farm Animal Reform Movement (FARM), a U.S. nonprofit public-interest organization.

Toronto, Canada-based Shashi Foods Inc. has acquired Vaughan, Canada-based M.J.’s Fine Foods, a North American manufacturer of flatbreads including Margaret’s Artisan Flatbread and Santa Fe Flatbread Co.

Eugene, OR-based Springfield Creamery, maker of Nancy’s Yogurt, celebrates its 50th Anniversary.

The American Humane Association, headquartered in Denver, CO, announced that two-thirds of all cage-free eggs produced in the U.S. now come from farms and producers that have earned the American Humane Certified label, bringing the total number of cage-free egg farms in the program to more than 500.

Published in WholeFoods Magazine, March 2010