“The Nutrastrong program, which is a protected seal globally, is built on our success in certifying marine oils and non-GMO status,” said William Rowe, Nutrasource President and CEO, in the press release. “ The program branches out to all product categories within the nutrition industry and is reserved for best-in-class brands and branded ingredient companies. Many large brands are moving to adopt Nutrastrong Certification and are in the process of becoming certified. These milestones will be announced late this year.”
4 pillars of NutraStrong certification
Testing StandardsPer lot review of verified lab COAs to ensure consistent compliance with industry standards as well as lab verification on initiation.
Manufacturing QualityGMP or equivalent certification held on file and verified on program initiation.
Label ComplianceInitial label overview and regulatory compliance sign off sheet.
Corporate VaIuesMultiple avenues to showcase and highlight corporate stewardship/causes that are supported. This includes other certification programs and charitable works.
2 targeted verification programsWithin the NutraStrong certification, there are two targeted verification programs specific to Prebiotics (NutraStrong Prebiotic Verified, created with the support of the Global Prebiotic Association) and Collagen (NutraStrong Collagen Verified).
“The Nutrastrong program is an excellent tool to differentiate legitimate products from those that do not contain efficacious ingredients as well as provide needed transparency,” said Len Monheit, CEO, Industry Transparency Center, and Executive Director, Global Prebiotic Association. “Our focus is on transparency and stewarding emerging categories, and this initiative offers the industry additional resources to assist in responsible growing developing categories like prebiotics and collagen.”