Persona Nutrition has partnered with ChromaDex, allowing Persona to expand their vitamin and supplement offerings to include Tru Niagen, according to a press release.

The release notes that there is an increasing amount of nutrition science supporting the importance of maintaining the body’s NAD (nicotinamide adenine dinucleotide), a coenzyme required for cellular health, exercise, sound sleep, and the conversion of food into energy.
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Jason Brown, CEO of Persona Nutrition, said in the release: “Cellular health is at the core of the concept of beauty from the inside, out. As more health-conscious consumers want to optimize their health and wellness holistically we are proud to partner with ChromaDex to offer its leading NAD-boosting Tru Niagen supplement to our customers.”