Santa Barbara, CA—Throughout the month of December, Fresh Thyme customers will have the opportunity to round up their total purchase to the nearest dollar to benefit Vitamin Angels, according to a press release. Fresh Thyme and Vitamin Angels have been partners for over four years, and to date they have reached over 2.6 million at-risk mothers and kids. The December campaign goal is to raise more than $300,000 and reach an additional 1.2 million recipients.

Howard Schiffer, Founder and President of Vitamin Angels, said in the release: “We are grateful to be partnered with an organization that not only cares about the health of their customers, but also the health of those less fortunate around the world. Fresh Thyme has been instrumental in our efforts to reach even more undernourished moms and babies with life-changing vitamins and minerals. Thank you, Fresh Thyme, for your commitment to making the world a healthier place.”
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Jonathan Lawrence, Fresh Thyme’s Senior Director of Grocery & Natural Living, added: “This campaign is a great way for us to engage our team members and customers in a mission we truly care about as an organization. We are proud to partner with Vitamin Angels and give the gift of nutrition to those who need it most through our December round-up campaign and our private label donations.”

Throughout the campaign, Fresh Thyme employees will be wearing Vitamin Angels branded t-shirts to encourage customers to participate in the round-up campaign. Along with the annual round-up campaign, the release notes, Fresh Thyme donates 25 cents from every purchase of their private label vitamin and supplement items year-round to Vitamin Angels.